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Posts by category
- Category: Ad Industry News
- New Threads: Should Your Brand Try It On?
- YOUR MARKETING BUDGET DOESN’T HAVE TO BE A MYSTERY
- Virtual events are (still) here
- Cookies are dead. Long live cookies.
- Video Killed the Instagram Star
- Let’s Tok About Social Media Marketing
- Top 10 Latest Digital Marketing Trends
- The Plight of Modern Day Marketing
- Plan B Wins A Gold W3 Award
- We’re Seeing Double: Plan B Wins 2 Davey Awards
- A Super Bowl Ad in Less Than 2 Days? No Problem.
- Must. Resist. Thelma and Louise. Caption…
- Top 11 Facebook Faux Pas
- Top 11 Tips to Land a Social Media or Advertising Internship
- What is Your Value?
- Basking in the Glow of Uniqlo
- Tweets Of The Week
- Plan B Featured In Crain’s Chicago Business
- Plan B’s Ric Van Sickle In AdWeek
- Tweets Of The Week
- Tweets Of The Week
- We’re Sending SociaLogic To Social Media Week!
- Article Of The Week: Brands Are Not People
- The Case of the Missing Agency
- WATCH PLAN B® DO BATTLE IN A PLAN ‘A’ WORLD:
- Category: Ask The B Team
- Category: Atturo Tires
- Category: Awards
- Category: B Aware
- PLASTIC FREE JULY–ARE YOU UP FOR THE CHALLENGE?
- 📚BACK TO SCHOOL: HELP SUPPORT CPS STUDENTS
- B PROUD: PRIDE CELEBRATIONS IN CHICAGO
- B Caring: 5 Ways You Can Support the People of Ukraine 🇺🇦
- 🐝 Caring: Supporting New Orleans
- B Aware: Celebrating and Understanding Junteenth
- B Aware: The History of LGBTQ+ Pride
- A Place for Pronouns
- Aiming for Positive Change with DART
- Category: B Caring
- Category: B-Side
- Staying Sustainable as the Seasons Change
- Marketing to Hispanic Americans: 5 Things to Know
- More Than Just A “Windy” City – Check Out Chicago Creativity
- 10 Tips To Improve Mental Health In The Workplace
- B Proud and Celebrate Pride In Chicago
- WEB3: A BASIC BREAKDOWN FOR MARKETERS
- AAPI MONTH 2023: ADVANCING LEADERS THROUGH OPPORTUNITY
- The Potential Ban of TikTok: What’s on the Line For Marketers
- A.I. Copywriting: Is the Pen Mightier than the Machine?
- THE EVER-EVOLVING CONSUMER: A POST-PANDEMIC BREAKDOWN
- Honoring the Impact of Women in Advertising
- The Metaverse: A Deep Dive For Marketers
- Celebrating Black History Month This Month And Every Month
- Plan B Celebrates Black History Month
- Advertising is Funny… Every Now and Venn
- 10 Marketing Trends You Absolutely Need to Know in 2023
- Electric Vehicles – Myth or Fact?
- WASTE NOT … WANT MORE?
- THIS BLOG IS CRUELTY-FREE, ALL-NATURAL, AND 100% GREEN
- Revamp your automotive CRM marketing
- Let’s Refresh Some Inboxes
- How to Turn a V-Shaped Recovery into a W for Your Business
- Zooming Past Zoom
- Helping Brands Connect with Their Audience During COVID-19
- The Sky is Falling for Digital Marketers (Again)
- Category: Creative of the Month
- Luxury Senior Living: Selling the Next Chapter
- LETTING IDEAS FLOW FOR CHICAGO FAUCETS
- GOING BEYOND SKIN DEEP WITH PSORIASIN
- TAKING MOBILE TECH ALL THE WAY
- MAKING WAVES WITH TORQEEDO
- CELEBRATING 0-60 YEARS WITH McLAREN
- A Taste of Digital Testing for Seattle Sutton’s
- THE DRIVING FORCE BEHIND CHICAGO’S ‘HOUSE OF McLAREN’ EVENT
- GIVING NEW ‘VOICE’ TO THE ATTURO TIRE BRAND
- Formulating a Brand Awareness Remedy for St. Joseph Health System
- Thinking Outside the Boxers with Digital Marketing for Hanes
- Putting Rubber to the Road with a Brand New Atturo Tires Catalog
- Accelerating Impressions for McLaren with Next-Level Print Ads
- Crafting Accessible Impressions for Novare with Smart Design
- A Delicious Solution to Healthcare Communications for Loyola
- Rolling Out a Comprehensive Digital Initiative for McLaren
- A Unilock Virtual Hardscaping Event Made Easy by Plan B
- Flexing Our Older Adult Marketing Muscles for Age Performance
- Firing Up Virtual Assets for Atturo’s SEMA Appearance
- A Modern Ad Campaign for Mather’s Senior Living Community
- Showcasing Offline Products Virtually for Unilock
- Turning Technical Jargon into Helpful Infographics for S&C Electric
- Making a Splash with Social Media for Culligan Water
- Helping Loyola Medicine Craft Pandemic Communications
- Jumping into Dynamic Advertising for Fitness Client Keiser
- Helping Tru Vue Support Their Supporters with Online Savvy
- One-of-a-Kind Digital Recruiting Solutions for MDRT
- Revving Up Targeted Marketing for McLaren
- Ringing in the Holiday Season with Creative Solutions for Tandy Leather
- December Featured Creative
- October Featured Creative
- September Featured Creative
- August Featured Creative
- July Featured Creative
- May Featured Creative
- April Featured Creative
- March Featured Creative
- February Featured Creative
- January Featured Creative
- November Featured Creative
- October Featured Creative
- September Featured Creative
- August Featured Creative
- July Featured Creative
- June Featured Creative
- April Featured Creative
- January Featured Creative
- November’s Featured Creative
- October’s Featured Creative
- June’s Creative Feature
- Category: Digital Marketing
- Category: Life at Plan B
- We’re Putting the “B” in Bike
- Plan B Posts of Christmas Past
- Intern With Plan B
- Gulp Racing Returns October 14th!
- Salt, Sun, & Speed: Scenes from Bonneville Speed Week
- Back for Revvenge: Gulp Racing Returns to the Track
- Roses are red, apples are green, the Cubs are the champs of 2016
- Take A Ride in Our CEO’s Company Car
- We Made a Jif Gif
- Our Political Attack Ad Against Santa
- The Plan B Wreck From Our In-Car CRASH Cam
- Come Cheer on Gulp! Racing
- The Agency Elf on the Shelf Visits Plan B
- The Summer Outing—Plan B Style
- We chose our new Pope a month ago.
- This year, Plan B’s holiday greeting is impossible to unwrap.
- Employee Of The Week
- Book Club: The Power of Habit by Charles Duhigg
- Happy Anniversary!
- We’re Sending Plan B To Second Wind!
- Employee Of The Week
- Book Club: Off Balance by Matthew Kelly
- Mark Your Calendars!
- Plan B’s 2012 Olympicnic
- Employee Of The Week: Bana Kopty
- Plan B’s 2011 Holiday Card
- What are your all-time favorite corporate holiday gifts?
- Ready for your first day at Plan B®, New Guy?
- From top advertising tidbits to our well-traveled Top 11 campaign to whatever’s on top of our minds, welcome to Plan B: The Blog.
- Category: Miscellaneous
- Plan B’s 12 Days of Sustainability
- B Ready to Vote with Our Quick Voters Guide
- Making Infographic Magic
- History is Present
- [Insert witty title here]…It’ll Come to Us
- A (B)rief Overview of Choosing the Ad Agency Alternative
- On your marks. Get set. VOTE!
- The B’s Give Back
- Plan B Advertising Presents: Questions from Quarantine
- Plan B Positioning Video
- Mather: Be Nextraordinary
- Open Book: Plan B’s Strategic Development Process
- Helping Tru Vue Show It’s What’s Inside That Matters Most
- Venn Zen: The art of choosing the right ad agency
- 4D: Marketing That Gets Smarter
- 30-Second TV Spot: Prime Time Pizza
- Red Tape Video Series
- The Wolves of Wall Street
- Coming Soon: The 2012 Plan B Holiday Card
- Category: Plan B Gives
- Category: Plan B News
- Category: Sustainability
- Category: Top 11 Lists
- Top 11 Actual Aftermarket Mods That Never Quite Caught On
- Top 11 Powersports Products That Should Be Put Into Production STAT
- Top 11 Harsh Realities of Winter in Chicago
- Top 11 Powersports Events We Hope To See In Our Lifetime
- Top 11 Aftermarket Fads We All Could Have Done Without
- Top 11 Bold Predictions For 2014
- Top 11 Indications Your “Innovative” Agency Is Only In It For Themself
- The Top 11 Catchphrases About Innovation (And What They Typically Mean!)
- The Top 11 Horrible Product Extension Ideas
- The Top 11 Upsides to Corporate Downsizing
- The Top 11 Downsides To A Corporate Move
- The Top 11 Ways To Tell Your Agency Has Passed Its Expiration Date
- The Top 11 Food Additives Your Ad Agency Overuses
- The Top 11 Food Phrases to Describe Your Ad Agency Relationship
- Top 11 Signs To Tell Your Marketing Agency Is “Doping”
- Top 11 Signs Your Marketing Plan Came Off An Assembly Line
- Top 11 Sports Injuries
- Top 11 Ways to Spend Memorial Day Weekend
- Top 11 Signs Your Agency Partners Aren’t Car People
- TOP 11 ADVERTISING-SPORTS MASH-UPS
- Top 11 Obscurities to Celebrate in May
- Top 11 Ideas for Spending Your Tax Refund
- Top 11 Tips to Help Spring-Clean Your Office
- Top 11 Shots of Chicago by Plan B Photogs
- Top 11 Chicago Activities Under $11
- Top 11 Places We Like More Than Our Desks
- Top 11 Prescriptions For Marketing Duress
- Top 11 Ways We’re Avoiding Cabin Fever
- Top 11 Stock Photos That Make Us Ask “Why?”
- Top 11 Careers We Wish We Had
- Top 11 Memes Used Around the Agency
- Top 11 Things Found In A Creative Takeover
- Top 11 Things Plan B is Grateful For
- Top 11 Things That Should Have Been Invented By Now
- Top 11 Halloween Costume Ideas for 2012
- Top 11 Things We Learned At Social Media Week
- The Top 11 Overused Target Audience Generalizations
- The Top 11 Books on Plan B’s Back-to-School Reading List
- Top 11 Reasons Why QR Codes Suck
- Top 11 Ways that the New Plan B Website Sparkles
- Top 11 Things We Bet You Didn’t Know About Plan B
- Top 11 Signs You Have a Rotten Relationship with Your Food Marketing Agency
- Top 11 Things That Are Worth Less Than Instagram
- Top 11 Must-Have Accessories for SXSW
- Top 11 Lessons We Learned at the 2012 Chicago Auto Show
- Top 11 ‘Controversial’ Advertising Predictions for 2012
- Top 11 Things On Plan B’s Holiday Wish List
- The Top 11 Rejected Agency Holiday Card Concepts
- The Top 11 Ways Pitching New Business Is Like Dating
- The Top 11 Protest Signs You’ll See At Occupy Madison Ave
- The Top 11 Most Ridiculous Advertising Job Titles
- Top 11 Things You Need to Know About Marketing in 2011
- Top 11 Advertising Agency Expenses Buried in Your Invoice
- Top 11 Indications the Economy May Be Improving
- TOP 11 REASONS TO QUIT BEING ANTI-SOCIAL
- The Top 11 Reasons Why Chicago Is The Best Place To Work In Advertising
- The Top 11 Misleading Services Ad Agencies Will Bill You For (But We Didn’t)
- The Top 11 Ways to Tell Your SEO Partner May Be Full Of It
- THE TOP 11 ADVERTISING WEBSITES YOU SHOULD BE READING
- THE TOP 11 WAYS WE’RE STAYING COOL THIS SUMMER
- THE TOP 11 SIGNS YOUR AGENCY HASN’T EVOLVED SINCE MAD MEN
- TOP 11 LESSONS LEARNED FROM SOCIAL MEDIA FAILURES
- Top 11 Ad Agency Excuses for Missing Your Deadline
- Top 11 Things Your Account Executive is doing instead of taking your call
- Top 11 Ad Agency Phrases That Can Blow Your Budget
- TOP 11 REAL WORLD PROBLEMS CREATED BY THE VIRTUAL WORLD
- Top 11 Signs Your Ad Agency May Not “Get” Social Media
- Top 11 Things Advertising Agencies Think Are More Important Than Your Success
- Top 11 Signs Your Ad Agency Takes You For Granted
- Top 11 Ad Agency Boardroom Buzz Phrases (And What They Really Mean)
- Top 11 Warning Signs Your Ad Agency Is Becoming Pretentious
- Category: Uncategorized
- Category: Unicorns
- Unicorn Sighting: Erin Pauly
- Unicorn Sighting: Jocelyn Chubb
- Unicorn Sighting: Amy Lyon
- Unicorn Sighting: Julia Miller
- Unicorn Sighting: Melanie Cooper
- Unicorn Sighting: Jim Goldman & Terry Mertens
- Unicorn Sighting: Lauren Schrowang
- Unicorn Sighting: Bradford Pretorious
- Unicorn Sighting: Terry Mertens
- Unicorn Sighting: Sarah O’Hanian
- Unicorn Sighting: Julia Miller
- Unicorn Sighting: Colin Reilly
- Unicorn Sighting: Nathan Hanley
- Unicorn Sighting: Ric Van Sickle
- Unicorn Sighting: Michelle Fisher
- Unicorn Sighting: Scott Schermer
- Unicorn Sighting: Colin Reilly
- Unicorn Sighting: Erin Pauly
- Unicorn Sighting: Sarah O’Hanian
- Unicorn Sighting: Shirley Patterson
- Unicorn Sighting: Aaron Cavalier
- Unicorn Sighting: Michael Simmons
- Category: Video projects
- Category: Videos
- Category: Automotive
- Plan B Client Testimonial: Atturo Tire Corporation
- Hitting the Gas on Video and Digital Assets for McLaren
- Plan B Advertising Spoofs Presents: Ten Types of RV Owners
- Plan B Advertising Presents: We Are Car People
- A 360° McLaren VR Experience
- Promoting the McLaren 570S on a Local Level
- Capturing the McLaren 570S’s Exceptional Details
- Plan B’s 20th Anniversary Bike Build
- Case Study: McLaren – 570S Spider Localized Video
- Case Study: Jaguar – Automotive CRM Solution
- Case Study: Zymöl Car Care – Awareness Boost
- Gulp Racing at 24 Hours of Lemons
- Plan B Client Testimonial: McLaren Automotive
- McLaren: We Really Did Fix It in Post
- Category: Case Studies
- Case Study: Milbank Manufacturing – Unifying Brand Identity
- Case Study: Title Boxing Club – Rebrand
- Case Study: Optima Health – Shifting Consumer Preference
- Case Study: Conagra – Product Launch
- Case Study: Allied Van Lines – Repositioning
- Case Study: Virgin – New Product Launch And Sales Training
- Case Study: Van Kampen – Web Re-Launch And Traffic-Driving Campaign
- Case Study: Wilson – Product Launch
- Case Study: Sprint – Guerrilla Marketing Product Launch
- Category: Client Work
- Relentlessly Marketing McLaren
- WHATEVER MOVES THE NEEDLE FOR HARBOR’S EDGE
- Awareness at the Speed of McLaren
- A BANNER EVENT FOR CHICAGO FAUCETS
- CELEBRATING TRU VUE’S LEGACY WITH VIDEO
- Constructing an Anthem Video for Unilock’s Annual Conference
- Getting Social Media Video Rolling with Atturo Tires
- Diving into Creative Video Marketing with Zip Water
- Scratching Alva Amco’s Marketing Itch with Video Spots
- Helping Alva Amco Advertise Their Spot Remedy with Video
- A High-Flying, High-Tech Marketing Video Spot Crafted for IEH
- Fast-Acting Animated Bumper Spots for Nauzene Kids
- Creating Difference-Making Marketing Materials for ArcelorMittal
- Crafting an Elevated Video Spot for Fashion Angels
- Making Data Engaging for Field Fastener’s Video Spot
- Conveying Peace of Mind Through Video for Psoriasin
- Helping Diurex Reach Customers Through Feel-Good Video
- Paper Mate
- Gerber Collision & Glass
- Optima Health
- Allied Van Lines
- Milbank Microgrid Solutions
- Milbank Manufacturing
- Keiser: Challenging The Status Quo
- Keiser Demo Van Promotional Video
- Category: Fitness
- Category: Other
- Plan B Advertising 2020 Video Highlight Reel
- Plan B Advertising 2018 Video Highlight Reel
- Plan B Advertising Spoofs Presents: Complete Screw
- Plan B Advertising 2016 Video Highlight Reel
- Plan B – Sleigher App – Holiday 2018
- The New Guy at the Office – Plan B 2011 Holiday Greeting
- The Ad Agency Elf on the Shelf
- Category: Testimonials
- Plan B Client Testimonial: S&C Electric Company
- Plan B Client Testimonial: Culligan International
- Plan B Client Testimonial: Alva Amco
- Plan B Client Testimonial: Title Boxing
- Plan B Client Testimonial: Orbitz
- Plan B Client Testimonial: Mather
- Plan B Client Testimonial: Milbank Manufacturing
- Plan B Client Testimonial: Advantage Future
- Plan B Client Testimonial: Humana One
- Plan B Client Testimonial: Keiser
- Plan B Client Testimonial: Zip Water USA
- Plan B Client Testimonial: Wilson Tennis
- Plan B Client Testimonial: Tru Vue
- Category: Automotive
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Work
- Keiser
- McLaren
- Zip Water
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- Andrew Berlin
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Case Studies
- McLaren Automotive
- Psoriasin
- Mather
- Torqeedo
- Keiser
- Loyola Medicine
- Zip Water
- Atturo
- Tru Vue
- Jaguar
- Wilson
- Keiser Social
- Atturo Social
- Zip Water Social
- Tru Vue Social
Swag
- Badassvertising Tee
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- More Bang Less Bull Tee
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