WE KNOW THE WAY

It’s been creeping up on you for years and the negative vibe is strong. The textbook-taught, business-school-101 approach to marketing just isn’t enough, won’t cut it, and can no longer ensure that your brand is going to thrive.

The good news? Your brand’s fans, prospects, and potentials both respect and respond enthusiastically to emotionally fresh, ‘real’ content when it flows seamlessly through personally channeled pipelines at the right volume and frequency.

At Plan B, that’s what we do, and the positive vibe is strong.

Think of us as your out-of-house in-house “brandthropologists.” A collective of future-focused, sustainability-minded digital strategists, artists, and pathos-probing experts combining forces to rapidly generate truly connection-worthy content on demand – all driven by your brand’s core values and business goals, along with a sense of global responsibility.

Fuel the evolution of your next-gen marketing programs with a supercharged digital content development partner who pushes your brand further – toward a better, brighter, less ‘artificial’ future.

A DOSE OF REALITY MARKETING

Yes, the struggle is real, market-eers. It’s half past woke and you’re dreaming if you think you can just ignore what’s happening in the world of marketing and digital media management flailing through an era of potentially-alienating Ai sourced fakery.

It doesn’t matter if you’re b2c, b2b, or b2f*, every customer you care about is a smartphone addict, each one a victim of extreme content shock, and largely unaware that every time an alert notification pings, chirps, or rumbles in their pocket their brain receives another splash of dopamine. The mood-altering sensation produced by this biochemical reaction is a digital-age “dragon” they’re compelled to chase by uncontrollably checking their phone every waking moment.

But digital dependence isn’t strictly a b2c phenomenon. Because… guess what? All those “sophisticated” business buyers out there are every bit as buried in their smart devices as everyone else. At the end of the business day, business people, it turns out, are still people. Who knew?

People of all stripes used to fast-forward through the commercials. Now they savor that very same break, flipping through their never-ending social feeds in search of something indescribably “engaging” — defining their personal zeitgeists one double-tap at a time, and only digesting the most real, relevant and emotionally-binding messages. 

Have you noticed yet? Texting is the new email. YouTube is the new Google. TikTok is the new Instagram. At least today it is. Just wait a week. So, as a marketer, where exactly should you be, and what should you be doing there?

The ugly truth about marketing is that we’re all under relentless assault. From every direction. Clout chasing celebs, ratings-driven “news” organizations, data-gobbling tech giants, and lead-seeking marketers are all screaming at the top of their metaphorical lungs for just a few seconds of attention.

Everyone wants you to give them a moment, at this very moment…and they will do almost anything to get it.

IT’S TIME TO CONNECT IN LESS ARTIFICIAL WAYS

Yes, the amount of distracting content out there is both mind-blowing and blowing up. So, maybe you need to stop asking your agency how to stand out and start figuring out how to fit in. Not to BLEND in, that is. But to connect emotionally. To be relevant on human level…That’s the order of the day, in a nutshell.

Today, you have to move faster than you ever thought possible if you hope to get any traction at all in this hot mess of a marketplace. Stick a fork in perfection, because it’s all about the production timeline. Just get it done and get it out there. Perseverate on the details and you’re done.

The good news, if you’re looking for some, is that doing this is not exactly “rocket surgery.” It just requires thinking differently about how people are consuming content these days and the hollowness of the machine-created messages they’re sharing.

Marketing can be deeply bonding and more personally meaningful in many ways — given the tools at our disposal. The pendulum is swinging back from soliciting eyeballs in the virtual world to fishing for them in the real one.

So stay positive. And pair up with partners who are equally optimistic – and always with one eye responsibly trained on what’s next. Because, honestly, there’s never been a more exciting, more promising, and more impactful time to be a marketer…

Let’s go beyond Ai. Human-To-Human messaging can and should be the next big thing.