Let’s face it, the problem with most digital ad buys today is that you end up wasting precious marketing dollars talking to people who aren’t interested in buying what you’re selling. At the same time, some CRM efforts can be too cut and dried, leaving out an understanding of what makes customers tick.
A better way to reach the qualified few is with Radically Sharper Targeting™. Plan B has developed a way to merge data stores for the purpose of identifying high-value targets with both a likelihood of brand interest and a propensity for buying what you offer. That means more of your marketing budget can be invested in precision-purchased media with a much higher chance of connecting with the right people at the right time.
Given trends toward an increase in consumer privacy protections, such as Google’s plan to phase out third-party cookies by 2022, it’s proving a real challenge to execute the kinds of programs that yield more and better leads. And that makes time even more critical as digital marketers seek creative ways to improve the mileage of their investments.
Today’s data is powerful, as it affords us a glimpse into whether someone is ready to buy, and if so, what kind of message might best appeal to them. So now you can deliver ads that are every bit as relevant as they are timely. Curious? Let us put together a test program so we can show you how Radically Sharper Targeting™ works…pinpointing the people you’re looking for, and making it easier than ever for them to connect.
- Identify and segment the most interested, motivated target consumers
- Pinpoint target consumers
- Develop campaign creative relevant to specific target segments
- Communicate to targets across all stages of their buying journey
