Finding buyers who are in-market NOW for your vehicles isn’t easy…unless you know how to look for them. It requires thinking beyond the same shotgun approach to digital strategy, looking at both a person’s past behavior and their present browsing patterns. And considering not only CAN they buy your vehicles, but will they? And are they ready to buy one today?
Digging deeper into the data, we look not only for financially capable consumers, but motivated drivers-to-be…so you can cost-efficiently serve them highly relevant and timely ads specific to their point on the path to purchase. It’s a remedy for underperforming digital campaigns we call Radically Sharper Targeting, and it’s your secret weapon in the fight against #FUCME.