Top 11 Lessons We Learned at the 2012 Chicago Auto Show

Each February, Chicago is the proud host of North America’s largest auto show. As intrepid autonauts and CRM specialists for some big name auto brands, the men and women of Plan B always make it a point to visit the Chicago Auto Show to glean new ideas for marketing tactics as well as check out some hot wheels. What can we say? There’s just something about cars that gets our motors running (sorry).

This year, we’re happy to share some of our favorite images from the showroom of the largest convention center in the United States, Chicago’s McCormick Place. Ride shotgun as we recount the Top 11 Lessons We Learned at the 2012 Chicago Auto Show.

scion auto show

  1. A good business card goes a long way. A great business card plays music on a giant, interactive DJ table.

honda auto show

  1. Whether you call it “Scrabble” or “Words with Friends,” it’s hard to resist a spelling/vocabulary challenge.


buick auto show

  1. If you want to create an interactive experience that consumers will remember and feel comfortable using, make a giant replica of an iPhone.


toyota auto show

  1. Monopoly’s much more fun as a ride than it is as a stressful, five-hour board game.


ford auto show

  1. Sometimes, giving the consumer a full showroom experience requires going “halfsies.”


volvo auto show

  1. In the 21st century, all screens are for touching.


lexus auto show

  1. Add shiny cars to psychedelic graphics to ensure a mob of people at all times.


corvette auto show

  1. Talking about your storied history is one thing. Showing it is quite another.


jeep auto show

  1. If you want to showcase your car’s durability, send it through an obstacle course. If you want to make it special, build it indoors.


  1. Like the Miami Heat, you should always lead with your “Big Three.”


  1. At the end of the day, it’s what’s under the hood that counts.


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