You know how it is. These days, social media trends move faster than a Gen Z chugging Red Bull while scrolling through their Instagram feed. As soon as you’re hearing about the latest TikTok trend, there’s already some other new social selling tool popping up “Nextdoor.”
For brands trying to stay on top of it all, social media marketing in the 2020s can be kinda scary. You might feel like, unless you have a digital finger on the pulse of all things social at all times, your brand is in jeopardy of ending up like (gasp!) MySpace. Or (double gasp!) Friendster.
But have no fear: Plan B is here. Our band of strategic social natives, tech-driven design gurus, and colorful copywriters are always logged in to everything from the hottest trends with emerging platforms like TikTok and Nextdoor to the ever-evolving arsenal of marketing tools from Facebook, Instagram, LinkedIn and more.
Take a look at just some of the buzzy social media content that we’ve developed for clients – and imagine how we can take your brand beyond advertising.
SOCIAL VIDEO? WE’RE READY TO ROLL
When it comes to social media, content is king. But when it comes to content? Video rules the day. Take a look around: Instagram is pivoting from a mere “photo-sharing app” to focus on bite-size videos and become more like rival TikTok. TikTok, meanwhile, has expanded the potential length of its video uploads to become more like Instagram. And then there’s YouTube, which has rolled out its own snackable video feature to compete with, well, both Instagram and TikTok. Brands everywhere are embracing video for social media – and from quick-hitting, “authentic” snippets to polished, longer-form storytelling, Plan B is ready to push play.
NEXTDOOR IS KNOCKING
Nextdoor is a social media platform for neighborhoods that connects people to nearby business and service providers, and is emerging as a potent marketing platform for a variety of brands, big and small. Chat with our social team to learn how advertising on Nextdoor can help you connect with customers, grow awareness, and drive action on a local level.
GIFS BRING THE SMOKE
HauteRod builds and delivers spectacular event programs that move minds – and cars. To help the new bespoke automotive event management agency’s brand awareness pick up speed, our team developed informative and exciting social content, including a series of GIFs that go from zero to sexy in 6 seconds or less.
STICKER SHOCK (IN A GOOD WAY)
The tagline for aftermarket off-road and performance tire manufacturer Atturo Tires is “Go Your Own Way,” and one way – of many – that Plan B helped that branding stick in the minds of customers was by developing an array of fun and engaging “stickers” for use on Instagram and Snapchat. Roll through more of the engaging Instagram social content that we’ve developed for Atturo here.
CONTENT BUILDS A STRONGER BRAND
Keiser is an industry-leading manufacturer of strength and cardio equipment that’s used by elite athletes around the world – from LeBron James to Tom Brady to Cristiano Ronaldo and many, many more. To build excitement around Keiser’s “Good Enough … Isn’t” branding and drive seasonal e-commerce campaigns for the M3i indoor bike, Plan B developed a wide array of content for Instagram, Facebook, Twitter and YouTube boasting both strength and stamina. Check out our Keiser video testimonial series here.
POURING ON EDUCATION & EXCITEMENT WITH SOCIAL
When Australian manufacturer Zip Water hit the U.S. market with its HydroTap – The World’s Most Advanced Drinking Water System, capable of dispensing boiling, chilled or sparkling water at the touch of a button – neither the brand nor product had any awareness. To educate and excite target audiences of high-end homeowners, interior designers and homebuilders, and luxury kitchen product showroom managers about the HydroTap, Plan B developed a suite of engaging content. Drink it in here.
FRAMING AN ENGAGED SOCIAL COMMUNITY
Custom frame shop owners are a niche community that trusts each other for best business practices more than brands. Plan B helped Tru Vue – the industry leader in glass and acrylic glazing – become the facilitator of bringing the custom framing community closer together by developing social content around the strategic pillars of Utility, Entertainment and Reciprocity. The end result: 190% growth in Instagram followers and 486% growth in Facebook engagements in three years – plus greater trust for Tru Vue among framers. Get a clearer view of the brand’s social engagement here.
TIKTOK GROWS UP
TikTok is widely known as the darling of Gen Z dance aficionados, but the social media platform is actually growing up as a marketing channel. In fact, 53% of TikTok’s followers are now age 30 or older, and the platform has rolled out an array of advertising options and creative tools. Contact our social team to find out more about how TikTok can help get your brand trending.