As 2023 winds down and we toast to another journey around the sun, marketers should be looking ahead and preparing for the mystery that is 2024 – which of course includes AI. While we can’t totally see into the future, our B team has put together a list of key marketing trends in 2024 and how AI will impact them.
It’s no surprise that video content will be sticking around for 2024, but its use as a marketing tool will continue to skyrocket. Due to the dwindling attention spans of today’s audiences (thanks, TikTok) and the engaging nature of video content, more brands are leveraging short-form content not just for campaign ads, but also for product launches, usage tutorials, and testimonials. And thanks to AI, short-form video content is one of the cheapest and most efficient marketing options for brands. AI tools can now help with shot selection, transitions, sound mixing, and more to streamline the video editing process for all users.
As we enter 2024, conversational marketing will redefine customer interactions. Not only are customers’ attention spans dwindling, but so is their patience. No one wants to wait a day or two for an answer to their question. And now,no one has to. With new AI chatbots and virtual assistants, brands can engage with consumers in real time – whether to answer product questions, influence purchase decisions, or give shipping updates.
One-size-fits-all marketing strategies are out the door come 2024. These days, consumers are used to personally tailored experiences based on their behaviors – like product suggestions, unique social media algorithms, and even recommended TV shows on streaming services. And in 2024, creating hyper-personalized experiences for all customers will only get easier with further developments of AI tools that can analyze personal data and purchase behavior to create and adjust consumer profiles at the drop of a hat.
Look out for 3D graphics everywhere in 2024 – from social media to print ads. The surreal, almost tangible imagery acts as a unique visual strategy to showcase brand personality and products. The end result? A more immersive customer experience. Consumers find 3D art and imagery more engaging and can even use the design technology to realistically evaluate products. And with AI, it’s now easier than ever to create stunning 3D designs. In the past, even the simplest three-dimensional elements were reserved for advanced designers, but thanks to AI tools like Adobe’s “Inflate” feature, 3D imagery is much more achievable for designers across the board.
We can’t guarantee what exactly is in store for 2024 (but yes, we also hope it’s the year your team finally wins the Super Bowl/World Series/whatever title they currently have no chance of winning). But we can prepare you for what lies ahead in the marketing world. Keep an eye out for these trends and make sure to remember how AI can impact all these and more!