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Stick figures sticking up for rationality in the face of this sometimes rationally-challenged business…

Streamlining

Communicating with ad agencies can be … overly difficult? … frustratingly obtuse? …downright painful? How about all of the above. That’s why we cut out all the B.S. (bureaucratic structure) at Plan B and make sure you can contact us directly about any problem. Because when you are in the business of sending a message, we think it's important our clients feel heard.

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The Big Idea

For ad agencies, ideas are like Canadian girlfriends. Everyone says they have one until you ask them to prove it. Well at Plan B, we can prove it. By forgoing traditional corporate hierarchies and focusing on effective messaging over loud messaging, we are able to design marketing that not only satisfies our clients but makes an impact in their industries. That’s the big idea.

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Balance

There are two advertisers inside all of us: the traditionalist who only employs the tried and true methods and the progressive who demands the latest technology and practices. The common thought amongst ad agencies is that you must feed one and let the other starve, but at Plan B we simply say, “Why not both?” By leaning on our experience while adopting the newest techniques we find the perfect balance to create innovative ideas that meet our clients needs.

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The Upside

Big ad agencies loooove a good economy. Clients spend top dollar, ad execs get fat paychecks, and the money keeps rolling. But when the economy takes a downturn and those ad agencies need to slash the budget, do you think it's the execs taking the pay cut or the creatives? At Plan B, our strategy is economy-proof. We offer the same creative output as the big agencies at a fraction of the cost, ensuring you always turn a profit – be it bear or bull.

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Plan B named among Chicago's Top Ad Agencies