Tapping into the Homeowner Market with Culligan Water
When Culligan Water (the global leader in water solutions) wanted to stimulate online inquiries among homeowners about the company’s whole-home water solutions, they turned us on to help boost the flow.
Recognizing that most homeowners are likely aware of their home’s water issues, but unaware of how serious they are or what to do about them, we pitched the idea of a quick-and-easy self-diagnostic water quiz.
By answering just a handful of basic questions, homeowners could assess not just their current or potential water issues, but also get guidance on how to solve them with a free consultation from their local Culligan dealer.
To promote the water quiz, we called upon our social media expertise and developed animated social posts and a teaser email—you can check out a few samples below, or take the quiz for yourself by clicking here!
