FIELD OF DREAMS
No, just building something will not get people to come. Marketing is still the teamwork that makes your dream work. And if your job is marketing anywhere in the sports & fitness universe, you definitely want people around you who live and breathe the stuff.
This is Plan B. Sports fanatics turned marketing pros. Before we launched our own agency (and for some time after!), we were racing, dunking, skating, swinging, drafting, and pushing ourselves to perform at the highest levels we could. And, yeah, we still are today — just in highly competitive arenas of a different kind.