AFTER THE SHOW
OK, so…aside from that off-color joke your CEO told during the keynote and that hot mic incident in breakout room 2B, your event went off without a hitch. Congrats for that. But before you pat yourself on the back, we’ve got to start knotting up those loose ends.
As soon as your last session is over and the last attendee has signed off, Plan B is back in action, collecting and analyzing event data, scheduling follow-up surveys and communications, and promoting additional activities that extend the impact of your event.
Our advice at this critical point? Don’t ignore the data. It pays off with invaluable insights that will improve future events, help qualify leads (that will drive sales!), and forge new and potentially lucrative relationships. So, the way we look at it, “the end” is really just the beginning.