A TRULY SUPER SUPERCAR
Any gear-head worth their octane will tell you: there are sports cars, and then there are ultra-high performance McLaren supercars. That’s why the launch of every new McLaren model is such big news. As their North American marketing partner, Plan B was delighted to create this pair of print ads to appear in a pair of luxury publications, heralding the release of the groundbreaking Artura.
Boasting all-new technology, from the powerhouse hybrid engine at its heart to its remarkably lightweight carbon fiber monocoque body, Artura represents the kind of innovative engineering and style that have made McLaren a legend. As such, we let its carefully crafted curves do most of the talking, with a branded QR code conveniently unlocking all the delightful details. Appearing in Road & Track and Nobleman respectively, these spreads extended a launch campaign that included a host of digital and traditional communications.
Take some of the work here for a test drive!