A TRULY SUPER SUPERCAR
Any gearhead worth their octane will tell you: there are sports cars, and then there is ultra-high performance McLaren supercars. That’s why the launch of every new McLaren model is such big news. As their North American marketing partner, Plan B was delighted to create this pair of print ads (accompanying the digital assets we already created) to appear in a pair of luxury publications, heralding the release of the groundbreaking Artura.
Boasting all-new technology, from the powerhouse hybrid engine at its heart to its remarkably lightweight carbon-fiber monocoque body, Artura represents the kind of innovative engineering and style that have made McLaren a legend. As such, we let its carefully crafted curves do most of the talking, with a branded QR code conveniently unlocking all the delightful details. Appearing in Road & Track and Nobleman respectively, these spreads extended a launch campaign that included a host of digital and traditional communications.
Take some of the work here for a test drive!