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Case Studies, Videos

Case Study: Optima Health – Shifting Consumer Preference

Case Study: Optima Health – Shifting Consumer Preference

With increased competition in the health insurance sector following the Affordable Care Act, provider Optima Health knew it needed an effective way to win consumer preference. So, Plan B helped develop a compelling multichannel campaign that lead to premium results. See for yourself by watching the case study and creative spots below!

 

 

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