Between the itching, flaking, and discomfort that comes from psoriasis, sufferers might find it difficult to focus on much else. So when pharmaceutical manufacturer Alva Amco wanted to promote Psoriasin, its topical ointment designed to address the skin condition’s symptoms, we developed a spot that highlighted its big, life-changing relief. Take a look at what we created below, and check out a more recent campaign solution for Alva Amco here.