As the global market leader in electric drives for motorboats, Torqeedo is changing the way people are boating around the world. But in the United States, the German-based brand needs to raise awareness about – and sales of – its environmentally friendly electric boat motors.

Enter Plan B.

Our team developed a wide array of creative concepts to establish Torqeedo’s brand positioning. Some concepts communicated the eco-friendly features and benefits of the brand’s Travel outboard motor models, with other concepts leaning into the sustainability ethos core to the company’s “why.”

Torqeedo - "Exhaustively Tested" Concept Torqeedo - "We Are All In The Same Boat" Concept

Torqeedo - "E-Mobility On The Water" Concept Torqeedo - "Is Your Footprint On The Water" Concept

Torqeedo - "Carpe Futurum" Concept Torqeedo - "We forget that the water cycle. and the life cycle are one" Concept

Torqeedo - "Clean Conscience" Concept

The client selected their two favorites to test for a programmatic, paid search, and social media campaign.

“Love the Water/World” highlights the Travel 1103 motor and Torqeedo’s dedication to sustainability. Eco-friendly copy stresses Torqeedo’s commitment to saving our planet while we enjoy boating on it.

Torqeedo - Digital ad - Love the water. Love the world.

The “No More” concept focuses on the practical benefits of upgrading to/choosing Torqeedo. By emphasizing all the “negatives” eliminated by a Torqeedo motor, the “No More” concept positions the brand as the smarter, easier, healthier, more responsible alternative to noisy, traditional gas-guzzling motors.

Torqeedo - Digital ad - No more

Launched in May 2022, both campaigns linked to a Plan B-designed landing page that educates visitors about the e-motor market and shows off the 1103 and 603 Travel motors in action on the water.

During the three-month campaign, established sales targets were exceeded and the campaigns made waves internally, with the company’s leadership leveraging our creative for additional ads in its European markets.

Torqeedo - Landing Page









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