In a North American market full of differing cultures, tastes, and preferences, marketing supercars can prove challenging. So, as the North American agency partner of British-born McLaren, we tackled that challenge head-on with sales-revving, radically sharp communications including:
- Foldout posters and golf balls highlighting how McLaren seamlessly fits into — and elevates — a luxury lifestyle.
- Competitive mailers that preached the superiority of the McLaren over other supercars — including ones in recipients’ garages.
- Branded stickers for dealers to apply to the mirrors of models in their lots and showrooms.
- Geo-specific postcards featuring McLaren models in local cityscapes.
Check out a few of our favorite executions below!