Our client Atturo Tires is on the road a lot – to be expected for a brand focused on delivering tires to support drivers’ daily adventure. For visits to industry shows and off-road enthusiast events, Atturo needed a mobile billboard and showroom as badass as its tires. So Plan B designed one.
Incorporating the brand’s colors, logo, and “Go Your Own Way” tagline, we wrapped Atturo’s Dodge RAM 2500 and new truck trailer. Each side of the trailer features a vehicle boasting Atturo tires and the back creates the illusion that the rear door is partially lifted, showing off Atturo’s tire models. When parked, the trailer’s side opens to become a showroom displaying tires, signage, TV displays, and interactive iPads, creating a pop-up store