A Super Bowl Ad in Less Than 2 Days? No Problem.

“…we had 72 hours to produce an ad for our single largest ad spend ever. No pressure, right? Fast-forward 36 hours: the Plan B team exceeded my expectations (again) and presented four amazing concepts…I felt confident that any of the four would perform well for us”.

Margaret Fitzgerald, Director of Marketing & Public Affairs

Energy industry client Milbank wanted to take advantage of an opportunity to run a full page ad in the 2014 Super Bowl program. The only problem? Timing. They needed a new ad promoting awareness for their standby home generator systems created and sent to the publication at once. So we put a few creative minds on it and developed four print ads in just 36 hours, each selling the generator systems in a unique and memorable way and paying off the brand’s consumer promise of “empowering life.” Here is the winning ad.

Milbank Superbowl Ad

Curious to see the other concepts? Hit us up and we’d be happy to share.

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