
The situation
When high-performance glazing manufacturer, Tru Vue, recognized the impact that the COVID-19 pandemic would have on the retail custom framing market—their largest customer group—they knew they needed to pivot their communications (quickly!) to address this changing reality.
As their full-service agency partner, Plan B helped Tru Vue develop and execute a plan that would reinforce the company’s reputation as a long-trusted partner to custom framing shops, delivering vital information to help shop owners sustain themselves during a time in need.