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Plan B stands with the Black and Asian communities in the fight for justice & racial equality

"SO...WHAT SHOULD MY MARKETING BUDGET BE?"

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STRATEGIC. CREATIVE.
OBSESSIVE.

This is Plan B.

Plan B is a best-gen marketing agency––a hyper-efficient blend of broad-based brand stewardship and best-of-breed executional expertise across a multitude of highly specialized marketing disciplines from branding and advertising to CRM, social media marketing, virtual events, and web development. We’re results-driven, project-based, and on-demand. And, at the risk of alienating certain clientele, unapologetically honest.

Strategy

Leave the tea leaves and crystal balls to your neighborhood palm-reader. Our deep-diving business analysts and brand strategists prefer more trusted tactics in divining a path forward. Analytic research. BDI/CDI studies. Discovery workshops. Brand archetyping. Market surveys and fact-finding focus groups. You know…the kind of 'hoodoo voodoo' rooted in marketing science.

Creative

Whether it's over-delivering on big ideas or perfecting small (but powerful!) tactical executions, our team of award-winning, break-the-box thinkers thrive on pulling off the impossible. Brand development. High-impact advertising campaigns. Stunning web design, video and motion. Plus, the expert creative leadership to transform our artistic drive into your competitive advantage.

Performance & Analytics

Likes. Opens. Click throughs. Impressions. Conversions. No matter the metric, our data wranglers tie together the myriad data points that together paint a picture of performance. With this kind of analytic clarity, 'optimization' isn't just marcom jargon, but a numbers-backed hack to making every endeavor that much more effective.

Social media

Doomscrolling meets its nemesis when your business is armed with a thumb-stopping social plan. Whether we're developing a community growth strategy, courting brand-enhancing influencers, or just keeping up with day-to-day posts, comments, and hashtag-happy trends, our social savants work hard to convert everyday likes into the kind of love that supports higher order business goals.

Event Support & Management

Tradeshows. Professional seminars. Conventions. And now virtual events. Doesn't matter whether it's an in-person or an online affair, events are always big deal. And the name of the game is the same: get high exposure without a high expense. Our in-house event management experts can help every phase of the way, from pre-event comms to on-site support to post-event lead management and follow-up.

Media Planning

We prefer doing business the honest way, which is why we've never bought or sold media in-house. By avoiding this conflict of interest, we can offer our clients the benefits of true, channel-agnostic consulting. From strategic recommendations on an optimal media mix to Radically Sharper Targeting, we'll help keep CPMs low and ROIs high with zero markup on whatever space you do buy.

Production

Coming up with a great idea is one thing. Bringing it to life is another. Our in-house production wizards are in the habit of pulling off minor miracles, often working within the confines of impossible deadlines and uncompromising quality standards. Direct mail. Collateral. Environmental. If you need a production ally willing to get in the trenches, Plan B's got your back.

CRM

Managing customer relationships isn't exactly a push-button affair. But with so many adtech and martech tools at our disposal, it can be. Whether it's sophisticated marketing automation to feed your insatiable sales funnel or hyper-precise cross-device targeting, our in-house CRM experts can optimize your CRM plumbing for a seamlessly integrated customer experience.

Web development

UI designers. UXperts. SEM junkies. Optimization nerds. Add those digital devotees to a full-stack team of multi-lingual coder types, and you've got our web wizards, just itching to work their magic on your next project! From campaign landing pages to emails, online event spaces, and full website redesigns, we'll help you get from square one to done — all according to best practices.