Mobile Tech brings business anywhere with mobile manufacturing solutions customized to fit any need. To truly reflect that mission, Plan B was ready to bring the company into the 21st century – starting with a fresh new website.
When the northern Indiana-based company approached Plan B, Mobile Tech’s existing online presence was a modest one – it wasn’t capturing every customer it could. Displaying specs and specials was a start, but it just wasn’t enough. Prospects needed to know why they should choose Mobile Tech, beyond dimensions and discounts.
Mobile Tech’s website home page in 2022:
First, Plan B had to make sure visitors to the website know what the company is about from the first click. So, the fact that Mobile Tech had expanded to offer other custom manufacturing solutions in addition to its core mobile trailer offerings had to be reflected in the URL. mobiletechtrailers.com was retired and mobiletechmfg.com was born.
Next was setting Mobile Tech apart from other mobile manufacturers, making the company’s presence not only professional and robust, but ownable. Following the Plan B strategic development process, we zeroed in on what makes Mobile Tech unique, then shouted it from the rooftops. Mobile solutions aren’t just about where you can go, but where they can take you. Mobile Tech makes anywhere possible. To support this idea, imagery, tone, content, and copy had to tell the Mobile Tech story cohesively and inspire the audience to act.
Mobile Tech’s new website:
The result: reimagining the website has been getting Mobile Tech the attention it deserves. More traffic. More inquiries. More leads. What a difference a website makes.
So, where do we go from here? Built with scalability in mind, the possibilities are endless as Mobile Tech continues to grow. Additional case studies and customer videos are on the horizon, as is a real-time project tracker. Social media can also play a big part in bringing Mobile Tech into the future – and Plan B has just the expertise to take it to the next level.
