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Creative of the Month, Plan B News

July Featured Creative

July Featured Creative



Client: Entact
Pub: LNG Journal
AE: Jackie Wishau
Creative Direction (Art): Ric Van Sickle
Creative Direction (Art): Bradford Pretorius
Creative Direction (Copy): Terry Mertens
Illustrations: Jason Corey
Copy: Jon McCohen

2 CONCEPTS CHOSEN BY CLIENT (People’s Stories and Certainty)

The 12 initial concepts presented to the Marketing Team


With over 25 years experience in environmental remediation and geotechnical construction to private industry clients, ENTACT established a great reputation but lacked a cohesive brand identity. The company needed to stand out in appealing to companies with large environmental liabilities. We explored several possible positioning platforms before landing on one that celebrated their ethics and the spirit of their people as critical differentiators in a “safety-first” industry.

We presented twelve initial campaign concepts against the platform, after which the client combined two in producing the final work you see here.

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