When high-performance glazing manufacturer, Tru Vue, recognized the impact that the COVID-19 pandemic would have on the retail custom framing market—their largest customer group—they knew they needed to pivot their communications (quickly!) to address this changing reality.
We sprang to action from the comfort of our makeshift home offices and expeditiously built out a robust online resource to offer custom framers a wealth of timely content and instant community. Campaign elements included emails, social posts, and a comprehensive landing page loaded with helpful tips, tools and other information on adapting to our rapidly changing reality.
Check out the Tru Vue Supports webpage for yourself here!