icon_instagram Created with Sketch. icon_twitter Created with Sketch. icon_linkedin Created with Sketch. Fill 1 Created with Sketch. icon_facebook Created with Sketch.
Creative of the Month

Formulating a Brand Awareness Remedy for St. Joseph Health System

Formulating a Brand Awareness Remedy for St. Joseph Health System

St. Joseph Health System, a longtime hospital group in North Central Indiana, has been providing a wide range of healthcare services to residents in the region for generations. But the brand’s market presence wasn’t as strong as desired, with competitors commanding too much of the local airwaves and consumer mindshare. 

St. Joseph needed to get the word out to South Bend, Mishawaka, Plymouth, and Elkhart area residents about its health system’s array of offerings and compassionate approach to healthcare, and needed to do it fast. Luckily, St. Joe’s had a Plan B. 

To help raise brand awareness, Plan B leveraged its wealth of healthcare expertise to create an engaging marketing campaign. Our team submitted to St. Joseph several campaign concepts. Once a direction was established we demonstrated the potential reach of the campaign, and hospital leadership decided to add another execution.

The result? A multi-execution effort spanning several channels, including video, radio, and out-of-home, all in the name of building awareness about St. Joseph Health System.

See some of the executions we used to alleviate St. Joe’s awareness woes and a few behind-the-scenes photos below!

St. Joseph Health System print ad face covering

St. Joseph Health System advertisement Doctor

St. Joseph Health System behind the scenes photo

St. Joseph Health System Behind the Scenes Commercial

Leave a Reply

Your email address will not be published. Required fields are marked *

Plan B named among Chicago's Top Ad Agencies