When Plan B’s founding partner Ric Van Sickle looks for headspace to sort out the creative challenges of running a boutique agency, he often heads to the garage rather than the shrink’s couch. The parallels between the two mindscapes are obvious once we put them side-by-side: neglected, stale, or low-performing brands are often as desperately in need of passion-inspired makeovers as any mechanical basket-case rebuild project. And just like any serious brand refresh, the years of neglect often mean there’s a lot to fix, but little time or money to do so.