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Creative of the Month

October 2021 Featured Creative

October 2021 Featured Creative


When it comes to home water appliances, not all taps are created equal. When our client, Zip Water, asked us to make a video spot for their HydroTap (the World’s Most Advanced Drinking Water System, with the ability to dispense instantaneous chilled, boiling, and sparkling water) the Plan B team was ready to dive in!

We approached this ask from a new angle. Literally. To introduce its one-button push feature to the US market, our team utilized a 180° camera setup to show multiple viewpoints of the tap in action and introduce revolving scenes of its many uses. By highlighting a family home, we were able to call attention to the HydroTap’s ease of use, daily convenience, and child-friendly safety features.

With a two-day shoot, our production team captured the HydroTap’s abilities in an inexpensive way…and optimized our time, budget, and efforts with a chapterized video that can be broken into multiple segments for future social content and pool-out spots. Complete with a raised glass to a job well-done!

Pour a cup of your favorite sparkling, chilled, or boiled beverage and explore the work below!


Thank you to our production team for the following behind-the-scenes pics!

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