For those of us lucky enough to still have jobs, the mind-blowing reality has undoubtedly sunk in. We’ve got a LOT of catching up to do.
And no matter how many times Larry Kudlow repeats the word “recovery” on CNBC (like Dorothy clicking her heels together, wishfully willing things to magically return to the way they were), we are a LONG way from the metaphorical ‘Kansas’ of a healthy economy.
If you’re a marketer surveying all of this madness, well…you may be feeling a little disoriented. Like a hurricane evacuee returning to the pile of rubble that used to be your home, wondering how you’re going to pick up the pieces and rebuild all that what once was.
Adding insult to injury, you’ve got a gaping hole in your marketing plan the size of Wuhan. So, which celebrity astrologer predicted all of this? Exactly. A catastrophe of this magnitude surely would have been foretold in at least one of Nostradamus’ many quatrains…but no such luck. We were blindsided and cold-cocked by a novel coronavirus.
But your proverbial horse is ready and waiting. Are you ready to get back on?