Loyola Medicine: Body + Soul Campaign
Loyola Medicine approached us seeking a flexible, on-demand creative partner who could help them evolve their relatively new “Body + Soul” campaign. Their original campaign featured patient stories, but they wanted to pivot and focus instead on their advanced medical technology, without losing the “compassionate” care messaging that is core to their identity.
We presented 10 different campaign evolution concepts, exploring a variety of photographic styles and strategic approaches. The following creative was selected, featuring a series of nine physicians paired with the advanced medical technology they use in treating patients. Ads are running now, appearing in print and digital through the end of 2018, with radio expected to join the mix later in the year.
Print advertising for Loyola Medicine Body + Soul campaign
Digital banner ads on Chicago local news website