‘B’ is for… BICYCLES
…and ‘BIG’ flex
Plan B’s founding partner Ric Van Sickle started racing as a teen (a Cat 2/3 roadie/trackie) back when the last big wave of bike-tech innovation hit the streets: from index shifting to carbon fiber everything — he’s been an early adopter and an innovation enthusiast … and is still at it: Just finished the Dirt Diggler Gravel Grinder! We hope that gives us some cred to help Plan B stand out from the herd of potential marketing partners on your radar. We truly ‘walk the walk.’ Or … would that be ‘ride the ride?’
…and Business is Booming
The sustainable transportation industry is in a pandemic-driven expansion phase that’s just beginning (time to solidify your brand’s position in the public minds!). From gravel bikes and e-Bikes to high-pivot MtB suspensions, tubeless road tires, wireless e-grouppo’s and stunning training data tech — it’s an exciting time to be a player in the bike space! But … how do you maintain the momentum and communicate your brand ethos in a meaningful way that sustains your brands’ growth?
That’s where we come in. Our work is big, bodacious, beautiful, ballsy and every other b-word imaginable. Take a look through our portfolio and learn about how the Plan B vibe can help your brand break away — and win. Even against the big names many assume will dominate.
…how ‘B-A’ was the bell we sent you?
