Women’s History Month: Women Belong in Advertising

In honor of Women’s History Month, the whole world is celebrating women and how they have shaped the life we know today. As an ad agency, Plan B would like to specifically recognize some of the many influential women who have positively impacted our industry – and wow are there a lot!


Christine Frederick

Christine Frederick founded League of Advertising Women in 1912 as a way to encourage women to pursue careers in advertising and provide them with a space to share ideas and focus on professional development, similar to many men-only clubs around at the time. League of Advertising Women, now known as She Runs It, continues to build up female leadership in the ad industry today, keeping Frederick’s legacy alive.


Peggy Conlon

Peggy Conlon served as President and CEO of The Advertising Council from 1999 until her retirement in 2014. During her time with The Ad Council, Conlon helped triple the amount of work done to help non-profit organizations such as The American Red Cross, Big Brothers Big Sisters, The American Heart Association, and many more. She also worked closely with Presidents Clinton, Bush, and Obama on campaigns tackling obesity, natural disaster relief, and other global issues. Her creativity and determination not only led to an incredibly successful career but a deep impact on the ad industry and the world.


Ann Handley

As the world’s first Chief Content Officer and inductee into CMI’s Content Marketing Hall of Fame, Ann Handley has been dubbed the “queen” of content marketing. She is also known as an indispensable guide for marketing professionals thanks to her own marketing training company, MarketingProfs, and a strong role model for women in the industry. Handley has been recognized by Forbes as the most influential woman in social media as well as one of the top 20 women bloggers, leaving her with a legacy of marketing excellence and a passion for leading women in the advertising industry.

While these are just a few examples of the amazing women in our industry, Plan B wants to recognize all the women working to make advertising a more creative, accepting, and innovative space – we’re so happy you’re here.

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