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Zip Water USA


Zip Water is an Australian drinking water technology company owned by Culligan International Corporation. When it needed to introduce its HydroTap—an innovative faucet dispensing instant pure-tasting chilled, boiling and sparkling water—to the North American market, Plan B delivered hyper-localized campaigns, point-of-purchase displays, social media support and print collateral to do just that.

Plan B named among Chicago's Top Ad Agencies