Firing Up Virtual Assets for Atturo’s SEMA Appearance

Switching Gears to Virtual in a Pandemic

When the COVID-19 pandemic wiped out SEMA, the nation’s premier automotive parts trade show (held each November in Las Vegas), Atturo Tires needed to find a new way to connect with tire distributors and dealers to share news about the brand’s 2021 product launches. Luckily, we’re no strangers to virtual events.

So we fired up our creative engine and in just a few weeks, the Plan B pit crew was helping Atturo shift gears, producing a branded video for SEMA360, the virtual event replacing SEMA’s physical one.

We cranked out a script and storyboard, shot on location with Atturo’s president and director of sales at the company’s warehouse, edited the centerpiece 15-minute product reveal video, formatted all the content for SEMA360’s virtual platform, and developed branded email and social media communications to drive attendance.

The video production even included doing a burnout with a 2020 Dodge Challenger SRT Hellcat using Atturo’s new AZ850 Muscle series tires – inside the warehouse.

Check out the smokin’ SEMA360 assets we created for Atturo below, and look for the full SEMA360 video to go live for the public on the brand’s YouTube channel in the New Year!

SEMA video ipad

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