The problem with most ad buys, even today, is that you end up wasting precious marketing dollars talking to people who either aren’t interested in, or aren’t capable of buying, your luxury class SUVs.

A better way to reach them is with Radically Sharper Targeting. We’ve pioneered a way to merge data stores for the purpose of identifying high-value targets with both a likelihood of brand interest and a propensity for buying the caliber of vehicles you make. That means more of your marketing budget can be invested in precision-purchased media that has a much higher chance of connecting with the right people at the right time.

Not only that, but today’s data also affords us a glimpse into whether someone is ready to buy, and if so, what kind of message might best appeal to them. So now you’re delivering ads that are every bit as relevant as they are timely.