Ask The B-Team: Let’s Talk QR Codes

Emails campaigns, banners ads, and direct mail marketing, (oh my!)


These days, there’s a lot of noise out there and navigating potential customers from campaign emails to landing pages, social media accounts, and beyond can be a treacherous journey. As marketing and brand managers are challenged with adapting to an ever-changing industry landscape, it’s important to stay up-to-date on emerging trends.

Although you may have already noticed the rapid increase of QR codes found in restaurants as they’ve worked to replace old-fashioned laminated menus across the country, the extent and scope of this growing QR frenzy beyond the world of food service may surprise you.


Once declared an outdated technology from the early 2000s, The QR code has recently become one of the hottest trends in marketing and advertising, with code downloads reportedly growing 750 percent in the last 18 months.

Research suggests that around 5.3 billion coupon codes will be redeemed via QR code in 2022 alone, offering a potential uses for the QR far beyond the ability to order your next meal.


As you work to adapt your marketing strategy, here are a few examples of some of the work we’ve done at Plan B to integrate QR Codes into our clients’ campaigns, followed by a couple of additional ideas to give your next campaign the kick that it needs.

Plan B Work Example: 

Client: McLaren Automotive

Overview: McLaren North America ran a spread promoting its GT supercar, and used a QR code to direct people to watch a film demonstrating the vehicle and its many capabilities.

Results: The QR Code allowed McLaren to track when and where code scans were coming from, giving the brand a better understanding of its consumer.

McLaren North America spread with QR code

Additional Tips

  1. Make them pop: Rather than slapping a QR code in the corner as an afterthought, designing visually appealing marketing materials that put the code at the forefront of the ad. Doing a little bit of work to make it more attractive can go a long way.
  2. Link to a landing page: Reel in consumers with snappy headlines and captivating visuals via email or direct mail campaigns and then let the QR code do the rest. The simplistic nature of its design and ease-of-use allows consumers to continue on the marketing journey with little resistance.
  3. Think outside the screen: The great thing about QR codes is that they can go pretty much anywhere. Consider placing them somewhere a little more unexpected, such as on a company merchandised T-Shirt or sticker.


Want to learn more about QR codes and potential ways to help boost your brand?  Have another industry related question? Looking for a fresh agency perspective or just want someone to talk to? Click here to chat. 


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