PLAN B TAKES ON 2022

Unmasking our Top 11 Marketing ‘Predictions’ for the New Year

2021 … So, that happened … again. Yes, this century’s ’20s haven’t exactly roared in the way most of us would have hoped. But no matter what letter of the Greek alphabet is thrown at us, at Plan B, our strategic, creative, obsessive minds are always focused on two things: our clients’ business – and what’s coming next.

 So, with that in mind, we thought we’d close out this year like no other (except for, you know, 2020) by looking towards the next with Plan B’s Top 11 Marketing “Predictions” for 2022. Why 11? The last one is a booster.

Ad space will now be available on face masks worn by celebrities and other influencers.

11

It will become acceptable to slap advertisers who use the phrase “The New Normal.”

10

Teenage TikToker accepts the “2022 Agency of the Year” Award from Parent’s basement.

9

BetterHelp online therapy selects Kanye West as its 2022 Advertising Spokesperson.

8

Ad agencies will start rummaging through consumers’ trash in lieu of relying on cookies for data.

7

People will forget the name “Meta” and continue to call it “Facebook,”says survey conducted at Sears Tower.

6

We have nothing to fear from A.I., reads an article written by an A.I.

5

We start marketing to babies.

4

In stunning spokesperson swap, “Jake from State Farm” is traded straight-up for Progressive’s “Flo.”

3

Online streaming services announce that they’ll all band together to offer consumers a bundled subscription package called “Cable.”

2

1

Plan B will deliver an effective booster – for all of our clients’ businesses in 2022. But before that, we want to wish you a very Merry Christmas and a Happy New Year!

WATCH SOME OF OUR CLASSIC HOLIDAY VIDEO GREETINGS HERE >

“SO...WHAT SHOULD MY MARKETING BUDGET BE?”