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If you think your brand deserves a more balanced approach to attracting customers instead of chasing themโ€”an approach that blends a customized and highly nuanced mix of delivery channels, managed and authored by a pleasant, accessible team of passionate marketing generalists who โ€˜getโ€™ brand AND technology โ€” please give Clay Cooper a call at 312.222.0303 x224 or email:

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Plan B® Advertising

L8R grammar H8Rs--we'll be watching this on repeat for the rest of the day: #WordCrimes #WeirdAlYankovic #becausewere7

6 days ago
Plan B® Advertising

Now that the #WorldCup is over, can someone please tell us if #BastilleDay is something we're supposed to care about, too...

1 week ago
Plan B® Advertising

Local celebrity alert. Catch Amy, an AE, hitting it hard @TITLEChicago on @WCIU_YouAndMe

2 weeks ago
Plan B® Advertising

[insert incorrect cultural reference to #BelgianWaffles, as it relates to #BelgiumvsUSA, here] #adweek #creativity

2 weeks ago
Plan B® Advertising

We're at a loss for words...and interviewing talented, young writers for our copywriter #internship! Visit to apply.

3 weeks ago
Plan B® Advertising

Case of the Mondays? Blame Facebook, not your calendar.

3 weeks ago
Plan B® Advertising

If ads on NBA jerseys are what's next, who can we talk to about advertising on #AndrewWiggins's suit?

3 weeks ago

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Jul 14, 2014 11:39am

Last Friday, members of the Plan B auto team made a pit stop at the Milwaukee Mile for the Harry A. Miller Club Miller's at Milwaukee vintage Indy car event. Many "oohs" and "aahs" ensued.

Jul 09, 2014 06:28pm

We're so proud to support this great organization and their noble mission! Read their baseline report for an enlightening look at the state of the arts in Chicago, a cause that's close to the hearts of everyone at this creative agency.

Jul 02, 2014 11:43am

TITLE Boxing Club Chicago Lincoln Park took over Chicago airwaves this morning with a segment on You & Me This Morning. Check it out and see if you can spot Amy, one of our AEs!

Title Boxing Club

Throwing some punches for fitness and fun, Aly Bockler is at Title Boxing Club, where people of all training levels go to release aggression and get a good workout.

Jun 27, 2014 09:48am

We peeled ourselves away from our desks Thursday for an afternoon of bonding at the beach!

The Creative Brief โ€“ Evolved



Creative. Brief. Most are neither.
As nextgen marketers we studied the evolution in how people read, consume and absorb informational content and decided that the traditional (and often ineffective) creative brief format needed to be updated. Weโ€™ve done away with long form narrative copy. Asked more of the key (yet often ignored) business questions. And we created a brief where critical information is conveyed in digestible nuggets. Itโ€™s all part of being the agency that can evolve at the speed of change.


If you would like to get our input on your CB, shoot it over to us at

PlanB's Gulp Racing Tumblr

These videos never get old…even if the footage does…

1 year ago