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If you think your brand deserves a more balanced approach to attracting customers instead of chasing them—an approach that blends a customized and highly nuanced mix of delivery channels, managed and authored by a pleasant, accessible team of passionate marketing generalists who ‘get’ brand AND technology — please give Clay Cooper a call at 312.222.0303 x224 or email:

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Apr 04, 2014 10:52am

Ever wonder just how one becomes a #villain? Our friends at Jaguar and Tom Hiddleston are here to let you know how.

Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar's Latest Ad

Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker.

Mar 19, 2014 11:21am

We are so ready for this winter to end. With the first day of Spring beckoning, take a look at the Top 11 Harsh Realities of Winter in Chicago.

Plan B [the agency alternative]

Mar 11, 2014 02:27pm

We have a few ideas for some new crazy powersports. What would you like to see? Check out the blog and leave your idea in the comments. You could win a fresh addition to your fleet.

Plan B [the agency alternative]

Mar 06, 2014 11:12am

Congrats to Jaguar USA on being named a 2014 Customer Champion by J.D. Power and Associates—we're so proud to be your CRM partners!

Plan B [the agency alternative]

The Creative Brief – Evolved



Creative. Brief. Most are neither.
As nextgen marketers we studied the evolution in how people read, consume and absorb informational content and decided that the traditional (and often ineffective) creative brief format needed to be updated. We’ve done away with long form narrative copy. Asked more of the key (yet often ignored) business questions. And we created a brief where critical information is conveyed in digestible nuggets. It’s all part of being the agency that can evolve at the speed of change.


If you would like to get our input on your CB, shoot it over to us at

PlanB's Gulp Racing Tumblr

These videos never get old…even if the footage does…

11 months ago