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If you think your brand deserves a more balanced approach to attracting customers instead of chasing them—an approach that blends a customized and highly nuanced mix of delivery channels, managed and authored by a pleasant, accessible team of passionate marketing generalists who ‘get’ brand AND technology — please give Clay Cooper a call at 312.222.0303 x224 or email:

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Plan B® Advertising

#millennials reduced to 12 stereotypical subgroups--we'll label this new marketing research both useful & dangerous.

5 days ago
Plan B® Advertising

A 3-day work week? We'll trust the man who bought his first bond at age 12 and is worth $81 billion. #worksmarter

1 week ago
Plan B® Advertising

If people would give their social for a cookie, imagine what we could get for a #klondikebar... #PleaseEnableCookies

2 weeks ago
Plan B® Advertising

Ever wish your workload would disappear at 5pm? That's a reality for one Dutch agency. #worklifebalance #takingnotes

3 weeks ago
Plan B® Advertising

If these @Jaguar cars could talk, they'd say they're wearing @StellaMcCartney. See them in Paris Sept 29. #feelxe

3 weeks ago
Plan B® Advertising

We're already in Illinois, but we'd still love to be whisked away! #MiniAbe #illinois

4 weeks ago
Plan B® Advertising

Our friends at The Mather are serving up big things--RT @nytimes: Grandma's Retirement Home Now Has a 3-Star Chef.

1 month ago

PlanB on Facebook

Sep 29, 2014 11:26am

Wow! We love Fortune Magazine's recent story on Howard Ruby, founder of Oakwood Worldwide. If you haven't yet—read it! This piece provides a great personal look at a businessman and company that we at Plan B are so proud to be partners with.

Howard Ruby: The father of corporate housing

Howard Ruby, founder of Oakwood Worldwide, invented a new lodging category.

Sep 08, 2014 04:38pm

Congrats to our friends at The Mather on their New York Times mention! Although we're not surprised by the attention—citrus-dressed duck breasts, "tomahawk" pork chops, and house-made gelato is just a taste of all their incredible Repriorment™ living program has to offer. To learn more about The Mather's philosophy, visit

Grandma’s Meat Loaf? Hardly. Her Retirement Home Now Has a 3-Star Chef.

The senior housing industry is preparing to serve a wave of residents who expect more than mush on their plates.

Aug 14, 2014 05:16pm

Robin Williams' enormous body of work extends far past the silver screen—reminding us that :30 seconds is plenty of time for true genius to be felt. Thanks, Advertising Age for sharing.

Robin Williams Remembered in Commercials

The much-mourned actor and comic was also the star of commercials through the years

Jul 24, 2014 11:29am

Announcing a new way to visit us here in Chicago—BizCharters Inc! Read how our new client is changing the way fast-paced business professionals fly.

A new way to fly to New York and D.C.

BizCharters, a new private charter jet, will fly from DuPage Airport to New York and Washington, D.C.

The Creative Brief – Evolved



Creative. Brief. Most are neither.
As nextgen marketers we studied the evolution in how people read, consume and absorb informational content and decided that the traditional (and often ineffective) creative brief format needed to be updated. We’ve done away with long form narrative copy. Asked more of the key (yet often ignored) business questions. And we created a brief where critical information is conveyed in digestible nuggets. It’s all part of being the agency that can evolve at the speed of change.


If you would like to get our input on your CB, shoot it over to us at

PlanB's Gulp Racing Tumblr

Our ‘73 Volkswagen Fastback will need a little love before racing in the 24 Hours of LeMons again, but it started with a little Plan B field trip to Indiana to pick it up from storage.

Look for Team CarError at the Gingerman Raceway and Autobahn Counter Club Summer 2014!

3 weeks ago