Contact Us

Start Your Own Plan B

If you think your brand deserves a more balanced approach to attracting customers instead of chasing them—an approach that blends a customized and highly nuanced mix of delivery channels, managed and authored by a pleasant, accessible team of passionate marketing generalists who ‘get’ brand AND technology — please give Clay Cooper a call at 312.222.0303 x224 or email:

PlanB Tweets

Plan B® Advertising

Congrats @oakwoodww, the @totallyexpat Corporate Housing Provider of the Year!

1 day ago
Plan B® Advertising

Who else wants a #hoverboard? It definitely beats taking the #CTA to work! #commuteofthefuture #kickstarter

1 week ago
Plan B® Advertising

#millennials reduced to 12 stereotypical subgroups--we'll label this new marketing research both useful & dangerous.

2 weeks ago
Plan B® Advertising

A 3-day work week? We'll trust the man who bought his first bond at age 12 and is worth $81 billion. #worksmarter

3 weeks ago
Plan B® Advertising

If people would give their social for a cookie, imagine what we could get for a #klondikebar... #PleaseEnableCookies

4 weeks ago
Plan B® Advertising

Ever wish your workload would disappear at 5pm? That's a reality for one Dutch agency. #worklifebalance #takingnotes

1 month ago
Plan B® Advertising

If these @Jaguar cars could talk, they'd say they're wearing @StellaMcCartney. See them in Paris Sept 29. #feelxe

1 month ago

PlanB on Facebook

Oct 28, 2014 03:34pm

Future She-E-Os, listen up! Our client Fashion Angels is empowering tween girls to become young entrepreneurs with their new It's My Biz kits. Hear the story on HuffPost Live:

This Company Is Helping Tween Girls Become Entrepreneurs

Fashion Angels is a company based in Milwaukee, Wisconsin, that designs craft and activity kits for young girls. But one day Goldi Miller, the company's co-founder, realized it could offer something more. Miller joined HuffPost live host Caroline ...

Oct 20, 2014 04:47pm

Holy guacamole! Congrats to Joe Popa, Group Creative Director, on winning our first ever guac-off! To say we are all green with envy of his new trophy would be an understatement.

Plan B [the agency alternative]

Sep 29, 2014 11:26am

Wow! We love Fortune Magazine's recent story on Howard Ruby, founder of Oakwood Worldwide. If you haven't yet—read it! This piece provides a great personal look at a businessman and company that we at Plan B are so proud to be partners with.

Howard Ruby: The father of corporate housing

Howard Ruby, founder of Oakwood Worldwide, invented a new lodging category.

Sep 08, 2014 04:38pm

Congrats to our friends at The Mather on their New York Times mention! Although we're not surprised by the attention—citrus-dressed duck breasts, "tomahawk" pork chops, and house-made gelato is just a taste of all their incredible Repriorment™ living program has to offer. To learn more about The Mather's philosophy, visit

Grandma’s Meat Loaf? Hardly. Her Retirement Home Now Has a 3-Star Chef.

The senior housing industry is preparing to serve a wave of residents who expect more than mush on their plates.

The Creative Brief – Evolved



Creative. Brief. Most are neither.
As nextgen marketers we studied the evolution in how people read, consume and absorb informational content and decided that the traditional (and often ineffective) creative brief format needed to be updated. We’ve done away with long form narrative copy. Asked more of the key (yet often ignored) business questions. And we created a brief where critical information is conveyed in digestible nuggets. It’s all part of being the agency that can evolve at the speed of change.


If you would like to get our input on your CB, shoot it over to us at

PlanB's Gulp Racing Tumblr

Our ‘73 Volkswagen Fastback will need a little love before racing in the 24 Hours of LeMons again, but it started with a little Plan B field trip to Indiana to pick it up from storage.

Look for Team CarError at the Gingerman Raceway and Autobahn Counter Club Summer 2014!

1 month ago