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If you think your brand deserves a more balanced approach to attracting customers instead of chasing them—an approach that blends a customized and highly nuanced mix of delivery channels, managed and authored by a pleasant, accessible team of passionate marketing generalists who ‘get’ brand AND technology — please give Clay Cooper a call at 312.222.0303 x224 or email:

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Plan B® Advertising

The rise and fall of Michael Jordan's "cool factor" as a brand

1 day ago
Plan B® Advertising

RT @twitter: In the coming months, we're introducing new ways for you to express even more with a Tweet: https://t....

1 day ago
Plan B® Advertising

Vertical horizons: thanks to Snapchat, vertical video is becoming the new standard

3 weeks ago
Plan B® Advertising

Speaking of "dunkable" opportunities, we're betting on @Oreo to be the first to #brand an #NBA jersey #oreo

1 month ago
Plan B® Advertising

Why waiting for your "dunk in the dark" moment may not be a slam dunk for your #socialmedia strategy:

1 month ago
Plan B® Advertising

Two things: 1) we're hiring 2) "summer hours" are almost here. You do the math. #careers #jobsearch #AgencyJobs

1 month ago
Plan B® Advertising

Is #FacebookLive bad news for YouTube?

1 month ago
Plan B® Advertising

#Chatbots are in. We've named ours Brian Wendle. Chat with him about new biz opportunities.

1 month ago

PlanB on Facebook

May 03, 2016 02:51pm

When in Germany, grab a beer. And run into your doppelgänger while you're there. Plan B Köln

Apr 12, 2016 03:33pm

Know a knockout Senior Account Executive or Account Coordinator? Plan B is HIRING! Share this post if you think they'd be a hit.


You’re passionate about the power of the marketplace to connect people and you’re fluent in the technologies that define and shape the modern marketing world. You’re a bit of an outsider. A visionary. An innovator. A ‘Plan B person’. You seek the revelatory experience, the creative epiphany, the Big…

Apr 06, 2016 03:42pm

Fingers crossed for those May flowers.

Jan 29, 2016 05:20pm

SOS! We are in desperate need of smart, hardworking copywriter and art director interns. If you have a creative brain and aren’t afraid to get your hands dirty, apply by visiting today.

The Creative Brief – Evolved



Creative. Brief. Most are neither.
As nextgen marketers we studied the evolution in how people read, consume and absorb informational content and decided that the traditional (and often ineffective) creative brief format needed to be updated. We’ve done away with long form narrative copy. Asked more of the key (yet often ignored) business questions. And we created a brief where critical information is conveyed in digestible nuggets. It’s all part of being the agency that can evolve at the speed of change.


If you would like to get our input on your CB, shoot it over to us at

PlanB's Gulp Racing Tumblr

We’re excited to announce that the Gulp Racing “CarError” Volkswagen Fastback will make its triumphant(?) return to the 24 Hours of Lemons next Saturday and Sunday, October 10th and 11th at Autobahn Country Club in Joliet, IL.

We’ll do our best to keep it on the track!

7 months ago