Contact Us

Start Your Own Plan B

If you think your brand deserves a more balanced approach to attracting customers instead of chasing them—an approach that blends a customized and highly nuanced mix of delivery channels, managed and authored by a pleasant, accessible team of passionate marketing generalists who ‘get’ brand AND technology — please give Clay Cooper a call at 312.222.0303 x224 or email:

PlanB Tweets

Plan B® Advertising

Our friends at The Mather are serving up big things--RT @nytimes: Grandma's Retirement Home Now Has a 3-Star Chef.

1 week ago
Plan B® Advertising

Listen up, #startups--you now have a place in #SiliconValley! Congrats to @oakwoodww on their new 184-unit complex!

1 week ago
Plan B® Advertising

Overheard at Plan B: "You never see a guy wearing socks and sandals get out of a Maserati" #itstrue #carguys #fauxpas

2 weeks ago
Plan B® Advertising

No road trip is complete without some Labor Day historical trivia, fun for the whole family! #LaborDay #arewethereyet

2 weeks ago
Plan B® Advertising

Apparently, using images in social media marketing boosts engagement. How'd we do? #PlanBunny

3 weeks ago
Plan B® Advertising

Has anyone found an RFP for the Facekini? #interested #stickingtosunscreen #tobeachhisown

4 weeks ago
Plan B® Advertising

We clearly have a lot on our plate today... #decisionsdecisions thanks @Envision3Media!

1 month ago

PlanB on Facebook

Sep 08, 2014 04:38pm

Congrats to our friends at The Mather on their New York Times mention! Although we're not surprised by the attention—citrus-dressed duck breasts, "tomahawk" pork chops, and house-made gelato is just a taste of all their incredible Repriorment™ living program has to offer. To learn more about The Mather's philosophy, visit

Grandma’s Meat Loaf? Hardly. Her Retirement Home Now Has a 3-Star Chef.

The senior housing industry is preparing to serve a wave of residents who expect more than mush on their plates.

Aug 14, 2014 05:16pm

Robin Williams' enormous body of work extends far past the silver screen—reminding us that :30 seconds is plenty of time for true genius to be felt. Thanks, Advertising Age for sharing.

Robin Williams Remembered in Commercials

The much-mourned actor and comic was also the star of commercials through the years

Jul 24, 2014 11:29am

Announcing a new way to visit us here in Chicago—BizCharters Inc! Read how our new client is changing the way fast-paced business professionals fly.

A new way to fly to New York and D.C.

BizCharters, a new private charter jet, will fly from DuPage Airport to New York and Washington, D.C.

Jul 14, 2014 11:39am

Last Friday, members of the Plan B auto team made a pit stop at the Milwaukee Mile for the Harry A. Miller Club Miller's at Milwaukee vintage Indy car event. Many "oohs" and "aahs" ensued.

The Creative Brief – Evolved



Creative. Brief. Most are neither.
As nextgen marketers we studied the evolution in how people read, consume and absorb informational content and decided that the traditional (and often ineffective) creative brief format needed to be updated. We’ve done away with long form narrative copy. Asked more of the key (yet often ignored) business questions. And we created a brief where critical information is conveyed in digestible nuggets. It’s all part of being the agency that can evolve at the speed of change.


If you would like to get our input on your CB, shoot it over to us at

PlanB's Gulp Racing Tumblr

These videos never get old…even if the footage does…

1 year ago