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If you think your brand deserves a more balanced approach to attracting customers instead of chasing them—an approach that blends a customized and highly nuanced mix of delivery channels, managed and authored by a pleasant, accessible team of passionate marketing generalists who ‘get’ brand AND technology — please give Clay Cooper a call at 312.222.0303 x224 or email: clay@thisisplanb.com.
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Half of second-generation Hispanics feel like ads don't target them. http://t.co/fKTSXfC9bh cc: @adweek
Great chat this afternoon, hosted by our #client @VolvoCarsUS. #Swedespeak if you want to catch up on the action.
Coke vows not to advertise to kids after critics blame their drinks for the rise in global obesity rates. http://t.co/te1TyL2WUB cc: @adage
If you haven't made Memorial Day plans, then consider our Top 11 roundup the answer to your holiday weekend bliss. http://t.co/novByJzZfY
The votes are in for the best places to chow down in Chicago. What's your top pick?http://t.co/Sf6QFr5lJe cc: @Refinery29
If you're a recent college grad, then check out our top 11 tips to land a #social media or #advertising #internship! http://t.co/042NprbeYF
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To battle critics who've been blaming Coca-Cola's sugary drinks for the rise in global obesity rates, the company vowed to slash advertising to children.
![Plan B [the agency alternative]](http://photos-f.ak.fbcdn.net/hphotos-ak-ash3/941951_10151495985721713_1647372249_s.jpg)
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Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.
The Creative Brief – Evolved
WE'LL SHOW YOU
OUR BRIEFS IF YOU'LL SHOW US YOURS!
Creative. Brief. Most are neither.
As nextgen marketers we studied the evolution in how people read, consume and absorb informational content and decided that the traditional (and often ineffective) creative brief format needed to be updated. We’ve done away with long form narrative copy. Asked more of the key (yet often ignored) business questions. And we created a brief where critical information is conveyed in digestible nuggets. It’s all part of being the agency that can evolve at the speed of change.
If you would like to get our input on your CB, shoot it over to us at justask@thisisplanb.com
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These videos never get old…even if the footage does…
1 week ago
