Big enough to do it right. Small enough to do it better.

All the service, resources and strategic acumen you expect of an international holding company firms, with the edge, soul and innovation focus of an independent shop. This is Plan B.

Advertising as business? Advertising as art? What matters most is delivering measurable results in service of a client's long-term business objectives. What matters most is innovative work that transcends the medium to become part of pop culture.

A disciplined process, focused strategy and extensive resources are essential to successful programs. The first and only rule should be that there are no rules. The only correct solution is always the correct solution. If an idea is right, it's worth pursuing passionately. But above all other considerations, having a Plan B does not signify a failure. Rather a second chance to make things right.

Two minds. One agency. This is Plan B.

Now go get Flash.