to understand who we are,

you need to know who we're not...

IF YOU’RE
LOOKING FOR
AN AD AGENCY,
YOU’VE COME TO THE WRONG PLACE.

IF YOU’RE LOOKING FOR A NIMBLE, NEXT-GENERATION MARKETING PARTNER: WELCOME TO PLAN B.

We’re an inspired band of interactive media marauders, kicking down the walls between traditional, digital and social media marketing and dancing on the grave of the old model.

We’re old-school service meets new-school smarts. We’re big city talent meets small town values. We’re brilliant creative meets stunning strategy. And we’re excited to talk!

Why do you need a Plan B?

“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools.”

                            -Marshall McLuhan

Brand management seems to be getting hairier by the nanosecond. The eruption of broadband-driven digital technology, and the human behaviors it’s helped facilitate, have dramatically altered the Marketing Landscape as we know it.

Over just the past decade, the traditional ‘Path to Purchase’ has expanded considerably. Just look around. There are now three times the number of messaging touch-points we were once challenged to manage.

The bottom line is, in today’s always-on feed-friendly trans-media environment, people are spending MORE time consuming SMALLER/SHORTER chunks of media from increasingly VARIED sources. Their attention is more fractured than ever as they actively audition a perpetually updating universe of content, making second-by-second decisions on what to invest more of their time in – and what to share and re-share.

These potential customers are expecting (even demanding) more utility, more value, more entertainment and more reciprocity from all these new contact points with your brand. Are you delivering?

The once tried-and-true doctrine of interruptive engagement is proving increasingly ineffective, as consumers are becoming dismissive – even resentful – of disruptive messaging. Where at one time success was all about getting eyeballs, today it’s about winning over hearts and minds. It’s a taller order, to be sure, and one that requires rethinking the way brands behave.

Instead of interrupting, we need to be integrating advertising with the greater human experience. Thinking not about what ads will do for our brands, but rather what those ads can do for the consumers that buy them.

Integrating advertising with life’s larger picture requires connecting with consumers in fundamentally different ways – and different places. From the public domain to the privacy of a personal thought, it’s about enhancing the human experience in often-unexpected ways. Adding value. And being contextually relevant when inserting ourselves into a customer’s lifestream.

To thrive in our brave new marketing world, you need a Plan B: An evolved marketing partner who not only recognizes that the proper strategy to win in this hyper-fragmented trans-media-marketing landscape is to connect with consumers on a more human, more personal level – but who also comes armed with the tactical management systems to listen, analyze and respond in real-time to these demanding dynamics. A partner with the cross-platform expertise to turn real-time data inputs into actionable marketing opportunities.

We call it ‘4D Marketing and Creative Management.’ It’s a marketing philosophy built on the belief that developing more personal connections with consumers starts by using technology to literally ‘connect’ your own earned, owned and paid media resources in a unified manner – one that allows you to quickly, consistently, and efficiently deliver more personalized, more humanized brand messaging across the budding number of touch-points where brands and consumers meet.

Pre-optimized brand messaging that quickly and seamlessly blends with our everyday existence so that consumers seek to embrace it, instead of escape it. All for the simple fact that it enriches our interaction with the world…whether we’re interacting publicly, socially, or privately.

Are you ready for a Plan B? Let’s connect today.