GO BEYOND ADVERTISING
WE KNOW THE WAY
It’s been creeping up on you for years – and the negative vibe is strong. The textbook-taught, business-school-101 approach to marketing just isn’t enough, won’t cut it, and can no longer ensure that your brand is going to thrive.
The good news? Your brand’s fans, prospects, and potentials both respect and respond enthusiastically to fresh and dynamic content when it flows seamlessly through multi-channel pipelines at the right volume and frequency.
At Plan B, that’s what we do – and the positive vibe is strong.
Think of us as your out-of-house in-house “brandthropologists.” A collective of future-focused, sustainability-minded digital strategists, artists, and tech experts combining forces to rapidly generate platform-specific content on demand – all driven by your brand’s core values and business goals, along with a sense of global responsibility.
Fuel the evolution of your next-gen marketing programs with a supercharged digital content development partner who pushes your brand further – and towards a better, brighter future.
Ready to go Beyond Advertising?
A DOSE OF REALITY MARKETING
Yes, the struggle is real, market-eers. It’s half past woke and you’re dreaming if you think you can just ignore what’s happening in the world of marketing and digital media management.
It doesn’t matter if you’re b2c, b2b, or b2f*, every customer you care about is a smartphone addict, each one a victim of extreme content shock, and largely unaware that every time an alert notification pings, chirps, or rumbles in their pocket their brain receives another splash of dopamine. The mood-altering sensation produced by this biochemical reaction is a digital-age “dragon” they’re compelled to chase by uncontrollably checking their phone every freakin’ waking moment.
But digital dependence isn’t strictly a b2c phenomenon. Because, guess what? All those “sophisticated” business buyers out there are every bit as buried in their smart devices as everyone else. At the end of the business day, business people, it turns out, are still people. Who knew?
People of all stripes used to fast-forward through the commercials. Now they savor that very same break, flipping through their never-ending social feeds in search of something indescribably “engaging,” defining their personal zeitgeists one double-tap at a time, and digesting an ever-expanding world of images, ideas, and sentiments. A good many of them from commercials, by the way.
Have you noticed yet? Texting is the new email. YouTube is the new Google. TikTok is the new Instagram. At least today it is. Just wait a week. So, as a marketer, where exactly should you be, and what should you be doing there?
The ugly truth about marketing is that we’re all under relentless assault. From every direction. Clout chasing celebs, ratings-driven “news” organizations, data-gobbling tech giants, and lead-seeking marketers are all screaming at the top of their metaphorical lungs for just a few seconds of attention.
Everyone wants you to give them a moment, at this very moment…and they will do almost anything to get it.
IT’S TIME TO FIND YOUR NEW FIT
Yes, the amount of distracting content out there is both mind-blowing and blowing up. So, maybe you need to stop asking your agency how to stand out and start figuring out how to fit in. Not to BLEND in, that is. But to belong. To be relevant. That’s the order of the day, in a nutshell.
Today, you have to move faster than you ever thought possible if you hope to get any traction at all in this hot mess of a marketplace. Stick a fork in perfection, because it’s all about the production timeline. Just get it done and get it out there. Perseverate on the details and you’re done.
The good news, if you’re looking for some, is that doing this is not exactly “rocket surgery.” It just requires thinking differently about how people are consuming content these days and the meaningfulness of the messages you’re sharing.
Marketing can actually be cheaper and more measurable in many ways given the tools at our disposal. And some tried-and-true media, like OOH and direct mail, are experiencing a renaissance of sorts as the pendulum swings back from soliciting eyeballs in the virtual world to fishing for them in the real one.
So stay positive. And pair up with partners who are equally optimistic – and always with one eye responsibly trained on what’s next. Because, honestly, there’s never been a more exciting, more promising, and more impactful time to be a marketer.
Let’s Go Beyond.
*Business-To-Friend marketing, otherwise known as cozying up to customers via social media content designed to tickle their fancy.
Yes, the amount of distracting content out there is both mindblowing and blowing up. Rabbit holes everywhere. Original programming. Native ads. Branded and co-branded content. User-generated content. Reddit-headed comedians endlessly contemplating ‘the meme-ing of life.’ Maybe you need to stop asking your agency how to stand out and start figuring out how to fit in. Not to BLEND in, that is. But to belong. To be relevant. That’s the order of the day in a nutshell.
And you have to move faster than you ever thought possible if you hope to get any traction at all in this hot mess of a marketplace. Stick a fork in perfection, because it’s all about the production timeline. Just get it done and get it out there. Perseverate on the details and you’re done.
The good news is, if you’re looking for some, is that it’s not exactly ‘rocket surgery.’ It just requires thinking differently about how people are consuming content these days…starting with yourself. Marketing can actually be cheaper and more measurable in many ways given the tools at our disposal. And some tried-and-true media, like OOH and direct mail, are experiencing a renaissance of sorts as the pendulum swings back from soliciting eyeballs in the virtual world to fishing for them in the real one.
So stay positive. And pair up with partners who’re equally optimistic. Because, honestly, there’s never been a more exciting, more promising time to be a marketer.
*Business-To-Friend marketing, otherwise known as cozying up to customers via social media content designed to tickle their fancy.
