Openly Grey
Be Bold. Be Genuine.
Rocking the CCRC industry
for 25 years
At Plan B, we’ve been Openly Grey since before it was trending—25 years of (co-creative’s) Don-and-Ric-fueled strategy and creative development that’s helped nudge (okay, shove) the CCRC industry out of its comfort zone. And with the insight that a Gen creative team can’t bring.
From the days when “multi-channel” meant direct mail and a follow-up phone call, to today’s algorithm-juggling, AI-everywhere mediascape, our boutique crew has been crafting strategy and creative that doesn’t just stand out—it stands for something.
Namely: that senior living deserves bright, bold ideas, not grey ones. And we’re still very much not ready for the rocking chair!
Curious how all this talk looks in action? Take a look at our work below to see how our strategy and creative stands out and helps fight aging stereotypes just like we do.
