The world of art and framing isn’t exactly known for its rock-and-roll vibes. But in a market full of meticulous precision and quiet sophistication, Tru Vue needed to stand out. With a new lineup of Anti- Reflective products, they needed more than just another brochure. They needed something that would make people stop, look, and—dare we say—rock out.
Enter Plan B and the Anti-Reflectives Tour.
As the 2025 West Coast Art & Frame Show in Las Vegas loomed large, Tru Vue knew they had to do something bold to capture the attention of their audience. And what’s bolder than a full-fledged rock tour? The concept was simple: take the sleek precision of Tru Vue’s Anti-Reflective products and inject a little energy and excitement into the mix. The result? A campaign that combined art and rock in a way that’s never been seen before.
The Anti-Reflectives Tour wasn’t just a product launch; it was a multi-channel marketing showcase. Concert-style posters featuring the Tru Vue product lineup, social media posts that looked like band promotions, and even a Spotify Jam Session to get attendees to participate in the campaign. The Tru Vue booth at the show? It was like stepping into the backstage of a concert, with band-themed artwork framed by regional shops, karaoke, and the obligatory band tees.
But it wasn’t all about fun and games (well, mostly). The campaign was designed to create buzz and drive real engagement. With QR codes linking to the Spotify playlist, attendees got the chance to jam along with Tru Vue before, during, and after the show. Plus, scratch-off tickets designed by Plan B were handed out at the booth providing another layer of excitement, giving attendees a chance to win prizes and creating a fun, interactive experience that kept them engaged throughout the event.
So, did the campaign work? Absolutely.
The campaign hit the mark by mixing creativity with real engagement. The rock concert theme made the Tru Vue booth stand out, and the interactive elements like karaoke and giveaways really pulled people in. On social, the posts got over 3,000 impressions, and the Spotify Jam Session had 479 scans after the show. The email blasts, especially the karaoke e-blasts, also helped get people excited before the show, with solid open rates.
Here’s the real takeaway from the Tru Vue Anti-Reflectives Tour: sometimes you’ve got to break out of the usual mold and put a little energy into your brand. By embracing a bold, dynamic approach,
Tru Vue was able to capture attention, create a memorable experience, and solidify their place at the top of the Anti-Reflective world.
So, here’s to more tour buses, Spotify playlists, and maybe even a few more karaoke sessions, all while continuing to deliver the incredible clarity and preservation that Tru Vue is known for, ensuring that every moment, just like the campaign, remains vivid and unforgettable.
