Web Marketing Strategy: A Plan B for The WWW

If your company is like so many others, you never really thought much about web marketing strategy until one day, probably sometime in 1999, when some muckety panicked after reading a story in Fast Company about the spiffy new website your competitor just launched, and he called a meeting to ask what you were going to do to catch up.

Or worse, you never actually had that meeting in 1999, and your web marketing strategy shows it. It's been good enough until now, but suddenly you're hearing all these new buzz words like social media and marketing for web 2.0, and now you're starting to worry. Web 2.0? Didn't there used to be 3 W's in that? And what's all this about Twitter?

Relax. No matter how far behind the game you are, there's always Plan B.

Now we'll admit, when you need an agency that excels in web marketing, Chicago isn't the first place you'd look. But believe it or not, Plan B has been quietly plugging away here in Chicago, developing web marketing strategy, marketing for web 2.0, and other innovative solutions for clients for over 10 years.

We came of age in the digital world - it's just always been a part of what we do. We were tapping the potential of marketing for web 2.0 before the term was even coined, building Flash-based websites that incorporated animation and audio to create a "sticky" user experience to help our clients drive sales and brand loyalty.

Today, we're still thirsty for innovation, helping our clients harness the power of sites like YouTube and Facebook, and pushing the envelope with immersive experiences like this here very website you're on - and in case you missed it, check out the video chat on our home page, www.thisisplanb.com.

Now, after hearing all that, you may be asking yourself: is Plan B the best darn agency for web marketing in Chicago? And the answer would be: No. But we are pretty good. And we can guarantee that our solutions will transcend the one-dimensional work many digital shops produce, to engage users through an adaptation of the principles that have made traditional advertising work for, oh, a few hundred years and running.

Traditional advertising? Web marketing? Chicago's got it going on. And as usual, Plan B is in the middle of it all.