a Better Time
for a Plan B
We offer forward-thinking marketing managers hyper-efficient, full-service, on-demand, and
truly consultative marketing partnerships…
free of inefficient middle management and bureaucratic red tape.
Because we’re not ideologically or institutionally tethered to a specific marketing tradition or technology, there are no conflicts of interest here. No hidden agendas. No ulterior motives. Just a laser-like focus on getting your brand wherever it needs to be.
Our innovative 4D approach to marketing management delivers granular level traditional, digital, and social media management of all marketing assets—in real-time. It’s a smarter, exceedingly versatile approach to trans-media marketing management that’s attracted vibrant, forward-thinking brands like Volvo, Jaguar, Virgin, Sprint, and Wilson Sports…and brand stewards who aren’t satisfied with flat sales or yesterday’s formulaic approach to mark-up-based marketing support.
Born between a
brave new world
Plan B was forged in 1998, out of a pragmatic frustration with the ‘big agency’ approach to advertising, with its straightjacket branding processes and debilitating dependence on
big-budget broadcast media.
We’d spent years toiling in the belly of the beast, and we knew the media landscape was changing, but we were trapped, unable to capitalize on the innovations happening all around us. That thirst for new thinking drove us to jump ship. And fortunately, it also helped us learn to swim.
Today we offer a unique, multidisciplinary skill-set and broad-spectrum portfolio that touches on all facets of marketing communications: branding, broadcast, print, design, direct, new, and emerging media—often within a single communications program. And we proudly boast, as we always have, that we earn our next project by exceeding expectations of our last one. That’s how it works in every other industry…isn’t that the way it should be in advertising?
Consider us a next-generation alignment of just-right resources with cross-specialty expertise, delivered with better-than-just-in-time efficiency.
And unlike too many other choices, at Plan B every project cycle is overseen by a dedicated SWAT team of project-relevant specialists with focused expertise in a range of advanced marketing disciplines:
- Data-Driven Strategic Planning – Wes Crnkovich
- CRM Program Management – Dan Ptak
- Social Media Marketing (thru SociaLogic™)
- UI and UX Design – Andrew Ortolano
- Innovation-Focused Creative – Don Weaver
- Scientific Knowledge and Information Architecture
- Bottom-Line Project Cycle Management
- Integrated Event Management
- Rich Interactive Media Campaigns
We keep all of the dots connected, bringing the right teams together to pull off truly integrated, hyper-efficient, and uncommonly dynamic marketing programs, mixing and phasing multi-channel initiatives for maximum impact…and measurably better ROI.
our word for it
When you talk TO us, we listen—taking copious notes and mining for insights to help us construct a framework for inspired, intelligently designed marketing. And when you talk ABOUT us—we hit the record button and post it on our website.
Iqbal Brainch, Advantage Futures
Maggie Fitzgerald, Milbank Manufacturing
Steve Cindrich, Humana One
Antoine Ballon, Wilson Tennis
Sara McVey, Mather LifeWays
Bill Bailey Carter, Orbitz
You’re passionate about the power of the marketplace to connect people and you’re fluent in the technologies that define and shape the modern marketing world. You’re a bit of an outsider. A visionary. An innovator. A ‘Plan B person.’ You seek the revelatory experience, the creative epiphany, the Big Idea. It’s what gets you up in the morning and what keeps you awake at night.
You revel in helping develop brand experiences that combine actionable strategic insight with functional excellence to deliver the kind of emotional impact that goes viral.
You don’t subscribe to the notion that people should have to put up with prima donnas just because they’re talented. You believe people can be exceptionally talented, inspiring thinkers and a blast to work with.
If you’re seeking an environment that values this brand of culture over pretension and politics—and there’s a position open that parallels your skill set—we’d like to hear from you.
We're at a loss for words…so we’re interviewing enthusiastic, talented young writers eager to put their talents to the test in a fast-paced agency environment. We value ad-savvy students of the trade—bright minds already familiar with basic advertising principles and a relatively good command of some standard lingo: Competitive benefit. Unique selling proposition. Call to action. Target market. Product positioning.
Looking for an internship?
Intern with us
Plan B maintains one of the most competitive agency internship programs around. We’re constantly on the lookout for the Chicago area’s best and brightest next-generation marketing minds to lend energy and enthusiasm to our creative, account, and development teams. This is not your typical internship, so be prepared. The pay is higher than most industry internships, but so are the expectations. Here’s a hint: You won’t be getting coffee for anyone, but you will be expected to work hard, think hard, and be a hardcore team player. So if you’re looking for that big break into the biz, this could be the shot you’ve been waiting for. Still interested? Read on for the details:
1. Contact Info