• The Agency
  • The Agency
  • The Agency
  • The Agency
  • The Agency
  • The Agency
  • The Agency

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There’s
Never Been
a Better Time
for a Plan B

We offer forward-thinking marketing managers hyper-efficient, full-service, on-demand, and
truly consultative marketing partnerships…
free of inefficient middle management and bureaucratic red tape.

4d updated about Who We Are

Because we’re not ideologically or institutionally tethered to a specific marketing tradition or technology, there are no conflicts of interest here. No hidden agendas. No ulterior motives. Just a laser-like focus on getting your brand wherever it needs to be.

Our innovative 4D approach to marketing management delivers granular level traditional, digital, and social media management of all marketing assets—in real-time. It’s a smarter, exceedingly versatile approach to trans-media marketing management that’s attracted vibrant, forward-thinking brands like Volvo, Jaguar, Virgin, Sprint, and Wilson Sports…and brand stewards who aren’t satisfied with flat sales or yesterday’s formulaic approach to mark-up-based marketing support.

Born between a
brand agency
and a
brave new world

Plan B was forged in 1998, out of a pragmatic frustration with the ‘big agency’ approach to advertising, with its straightjacket branding processes and debilitating dependence on
big-budget broadcast media.

We’d spent years toiling in the belly of the beast, and we knew the media landscape was changing, but we were trapped, unable to capitalize on the innovations happening all around us. That thirst for new thinking drove us to jump ship. And fortunately, it also helped us learn to swim.

Today we offer a unique, multidisciplinary skill-set and broad-spectrum portfolio that touches on all facets of marketing communications: branding, broadcast, print, design, direct, new, and emerging media—often within a single communications program. And we proudly boast, as we always have, that we earn our next project by exceeding expectations of our last one. That’s how it works in every other industry…isn’t that the way it should be in advertising?

Blowing Up
Marketing Silos
since 1998

Consider us a next-generation alignment of just-right resources with cross-specialty expertise, delivered with better-than-just-in-time efficiency.

And unlike too many other choices, at Plan B every project cycle is overseen by a dedicated SWAT team of project-relevant specialists with focused expertise in a range of advanced marketing disciplines:

  • Data-Driven Strategic Planning – Wes Crnkovich
  • CRM Program Management – Dan Ptak
  • Social Media Marketing (thru SociaLogic™)
  • UI and UX Design
  • Innovation-Focused Creative – Don Weaver
  • Scientific Knowledge and Information Architecture
  • Bottom-Line Project Cycle Management
  • Integrated Event Management
  • Rich Interactive Media Campaigns

We keep all of the dots connected, bringing the right teams together to pull off truly integrated, hyper-efficient, and uncommonly dynamic marketing programs, mixing and phasing multi-channel initiatives for maximum impact…and measurably better ROI.

Don’t take
our word for it

When you talk TO us, we listen—taking copious notes and mining for insights to help us construct a framework for inspired, intelligently designed marketing. And when you talk ABOUT us—we hit the record button and post it on our website.

John Rotche, TITLE Boxing Club

Iqbal Brainch, Advantage Futures

Maggie Fitzgerald, Milbank Manufacturing

Steve Cindrich, Humana One

Antoine Ballon, Wilson Tennis

Sara McVey, Mather LifeWays

Bill Bailey Carter, Orbitz

CALLING ALL
WANNA B’s

You’re passionate about the power of the marketplace to connect people and you’re fluent in the technologies that define and shape the modern marketing world. You’re a bit of an outsider. A visionary. An innovator. A ‘Plan B person.’ You seek the revelatory experience, the creative epiphany, the Big Idea. It’s what gets you up in the morning and what keeps you awake at night.

You revel in helping develop brand experiences that combine actionable strategic insight with functional excellence to deliver the kind of emotional impact that goes viral.

You don’t subscribe to the notion that people should have to put up with prima donnas just because they’re talented. You believe people can be exceptionally talented, inspiring thinkers and a blast to work with.

If you’re seeking an environment that values this brand of culture over pretension and politics—and there’s a position open that parallels your skill set—we’d like to hear from you.

Account Supervisor

We’re looking for a polished, strategic thinker with agency experience, automotive chops, and airtight project management skills. Someone good on their feet and off the cuff – a forward-thinking team leader who can confidently spearhead a range of integrated marketing initiatives.

Read more...

Copywriter Intern

We're at a loss for words…so we’re interviewing enthusiastic, talented young writers eager to put their talents to the test in a fast-paced agency environment. We value ad-savvy students of the trade—bright minds already familiar with basic advertising principles and a relatively good command of some standard lingo: Competitive benefit. Unique selling proposition. Call to action. Target market. Product positioning.

Read more...

Account Supervisor

We’re looking for a polished, strategic thinker with agency experience, automotive chops, and airtight project management skills. Because this position is a critical client-facing role, you need to be good on your feet and off the cuff – a forward-thinking team leader who can confidently spearhead a range of integrated marketing initiatives. Someone the client counts on as an indispensible resource…who proactively hunts for the opportunities they often miss, and gathers the insights that drive smarter marketing. As Account Supervisor, you’ll oversee the fulfillment of a variety of integrated marketing campaigns, coordinating our agency’s efforts with a number of partner agencies, and working with creative teams to ensure client objectives are met. Key responsibilities will include proposal development, managing projects and budgets, client presentations, campaign reporting to all levels of the organization, and billing. If your engine is still revving, please continue.

Here’s more of what we're looking for:

  • Leverage market-specific customer insights and automotive experience to provide CRM best practices and strategic rationale for all campaigns
  • Prepare for and lead both weekly status meetings and on-site quarterly planning sessions with the client and multiple agency partners
  • Monitor and manage project production schedules, deliverables and account budgets
  • Keep abreast of emerging technologies and capabilities in an effort to continually enhance the agency’s CRM offering
  • Help manage A/B and multivariate testing processes, working with other team members and vendors on- and off-line
  • Optimize data capture and management on- and off-line for both new and existing customers in line with data protection guidelines
This is a great opportunity for someone to step in and own high-profile client relationships, manage them with professional savvy, and find opportunities to grow them. If you have a strong understanding of integrated marketing principles, are comfortable with data, love the auto industry and can run a tight ship from a project management standpoint…shoot a brief cover letter and resume to: jobs@thisisplanb.com. Due to the high number of responses, we are regretfully unable to provide a reply to all applicants. Please be assured that your application has been received and if your qualifications meet our immediate needs, someone will be in contact.

Copywriter Intern

We're at a loss for words…so we’re interviewing enthusiastic, talented young writers eager to put their talents to the test in a fast-paced agency environment. We value ad-savvy students of the trade—bright minds already familiar with basic advertising principles and a relatively good command of some standard lingo: Competitive benefit. Unique selling proposition. Call to action. Target market. Product positioning.

Interested?

If you’ve had a yen for the modern art of ad-making for some time, and fashion yourself a fairly dangerous thinker—then this is the internship for you. This is your chance to prove yourself. Your chance to get involved. Your chance to learn about what goes on in the trenches and behind the scenes at a REAL ad agency…even though that sometimes means proofreading an annual report, researching keywords to optimize web copy, or writing a blog post on the latest social media sites.

Here’s more of what were looking for:

  • College Juniors, Seniors, or recent graduates in advertising or related discipline
  • A portfolio of work that doesn’t just reflect creativity—but strategy
  • Solid written and verbal communication skills
  • A problem-solver capable of digesting creative briefs and making client needs a reality
  • Cooperative team spirit and willingness to learn
  • Resourceful, motivated types who can get stuff done
  • Strong Internet research skills and extensive social media knowledge (millennials—we’re looking at you)
  • Clever wit, short and long form writing prowess, and a detail-oriented eye for editing (that means a typo-free resume, cover letter, and portfolio, please)
If you have some serious (and not-so-serious) writing skills, and a STRONG PORTFOLIO (yes, we UPPERCASED that for a reason) to back it up, we invite you to apply here or send your resume, link/samples and short cover note to: bourcreativeintern@gmail.com with COPY INTERN in the subject line. Due to the high number of responses, we are regretfully unable to provide a reply to all applicants. Please be assured that your application has been received and if your qualifications meet our immediate needs, someone will be in contact.

Looking for an internship?
Intern with us

Plan B maintains one of the most competitive agency internship programs around. We’re constantly on the lookout for the Chicago area’s best and brightest next-generation marketing minds to lend energy and enthusiasm to our creative, account, and development teams. This is not your typical internship, so be prepared. The pay is higher than most industry internships, but so are the expectations. Here’s a hint: You won’t be getting coffee for anyone, but you will be expected to work hard, think hard, and be a hardcore team player. So if you’re looking for that big break into the biz, this could be the shot you’ve been waiting for. Still interested? Read on for the details:

1. Contact Info

2. Experience

3. Availability

What team do you play for?*

What dates are you available?*

What days are you be able to work?