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There’s
Never Been
a Better Time
for a Plan B

We offer forward-thinking marketing managers hyper-efficient, full-service, on-demand, and
truly consultative marketing partnerships…
free of inefficient middle management and bureaucratic red tape.

4dthinking Who We Are

Because we’re not ideologically or institutionally tethered to a specific marketing tradition or technology, there are no conflicts of interest here. No hidden agendas. No ulterior motives. Just a laser-like focus on getting your brand wherever it needs to be.

Our innovative 4D approach to marketing management delivers granular level traditional, digital, and social media management of all marketing assets—in real-time. It’s a smarter, exceedingly versatile approach to trans-media marketing management that’s attracted vibrant, forward-thinking brands like Volvo, Jaguar, Virgin, Sprint, and Wilson Sports…and brand stewards who aren’t satisfied with flat sales or yesterday’s formulaic approach to mark-up-based marketing support.

Born between a
brand agency
and a
brave new world

Plan B was forged in 1998, out of a pragmatic frustration with the ‘big agency’ approach to advertising, with its straightjacket branding processes and debilitating dependence on
big-budget broadcast media.

We’d spent years toiling in the belly of the beast, and we knew the media landscape was changing, but we were trapped, unable to capitalize on the innovations happening all around us. That thirst for new thinking drove us to jump ship. And fortunately, it also helped us learn to swim.

Today we offer a unique, multidisciplinary skill-set and broad-spectrum portfolio that touches on all facets of marketing communications: branding, broadcast, print, design, direct, new, and emerging media—often within a single communications program. And we proudly boast, as we always have, that we earn our next project by exceeding expectations of our last one. That’s how it works in every other industry…isn’t that the way it should be in advertising?

Blowing Up
Marketing Silos
since 1998

Consider us a next-generation alignment of just-right resources with cross-specialty expertise, delivered with better-than-just-in-time efficiency.

And unlike too many other choices, at Plan B every project cycle is overseen by a dedicated SWAT team of project-relevant specialists with focused expertise in a range of advanced marketing disciplines:

  • Data-Driven Strategic Planning – Wes Crnkovich
  • CRM Program Management – Rebecca Herwitt
  • Social Media Marketing (thru SociaLogic™)
  • UI and UX Design – Andrew Ortolano
  • Innovation-Focused Creative – Don Weaver
  • Scientific Knowledge and Information Architecture
  • Bottom-Line Project Cycle Management
  • Integrated Event Management
  • Rich Interactive Media Campaigns

We keep all of the dots connected, bringing the right teams together to pull off truly integrated, hyper-efficient, and uncommonly dynamic marketing programs, mixing and phasing multi-channel initiatives for maximum impact…and measurably better ROI.

Don’t take
our word for it

When you talk TO us, we listen—taking copious notes and mining for insights to help us construct a framework for inspired, intelligently designed marketing. And when you talk ABOUT us—we hit the record button and post it on our website.

Iqbal Brainch, Advantage Futures

Maggie Fitzgerald, Milbank Manufacturing

Steve Cindrich, Humana One

Antoine Ballon, Wilson Tennis

Sara McVey, Mather LifeWays

Bill Bailey Carter, Orbitz

CALLING ALL
WANNA B’s

You’re passionate about the power of the marketplace to connect people and you’re fluent in the technologies that define and shape the modern marketing world. You’re a bit of an outsider. A visionary. An innovator. A ‘Plan B person.’ You seek the revelatory experience, the creative epiphany, the Big Idea. It’s what gets you up in the morning and what keeps you awake at night.

You revel in helping develop brand experiences that combine actionable strategic insight with functional excellence to deliver the kind of emotional impact that goes viral.

You don’t subscribe to the notion that people should have to put up with prima donnas just because they’re talented. You believe people can be exceptionally talented, inspiring thinkers and a blast to work with.

If you’re seeking an environment that values this brand of culture over pretension and politics—and there’s a position open that parallels your skill set—we’d like to hear from you.

Account Executive

Full-service creative advertising agency in River North is seeking a motivated, uber-organized, local Account Executive to join our growing team. Do you dream in spreadsheets? Can you juggle chainsaws and bowling balls at the same time?

Read more...

Art Direction/Interactive Intern

We’re always on the lookout for the Chicago area’s best and brightest next-generation marketing minds to lend energy and enthusiasm to our creative process, and we’re currently accepting applications for paid creative advertising internships – art direction/interactive/web development. So if you’re looking for that big break into the biz, this could be the shot you’ve been waiting for.

Read more...

Art Director – Digital/Interactive

Are you sick of the bureaucratic B.S. and petty politics that plague so many corporate-run agency environments? Tired of slick-talking know-it-all account heads watering down your ideas and pushing their personal preferences into your concepts? Is some pompous CD bogarting all your brilliant ideas? Have you been staring down that tiny clock in the corner of your screen, dying a slow death by disillusionment? It may be time for a plan B.

Read more...

Junior Writer

We're at a loss for words…so we’re auditioning talented young writers for upcoming assignments and potential long-term employment.

Are you sick of toiling away in the belly of the beast, burning your creative candle at both ends and having little to show for it? Hopelessly stuck on a mind-numbingly humdrum account, cranking out endless versions of uninspired ad copy from dawn to dusk? Pigeon-holed as the “ fast food banner ad” expert?

Read more...

Senior Copywriter

We’re in need of a proven idea machine – someone with the critical thinking skills to analyze an assignment, extrapolate meaningful insights about an audience or product, and generate strategically sound concepts and copy – as well as platform-level, campaignable themes that are broadly extendible to body copy.

Read more...

Web/Digital Production Intern

Our growing, fast-paced River North ad agency is seeking a skilled digital denizen. A
native speaker of HTML5. Someone who can romance the code and, if need be, make a
page of CSS longingly whisper their name into the night. A strategic thinker with a strong
sense of digital design.

Read more...

Account Executive

Full-service creative advertising agency in River North is seeking a motivated, uber-organized, local Account Executive to join our growing team. Do you dream in spreadsheets? Can you juggle chainsaws and bowling balls at the same time? Hyperbole aside, if you have excellent project management skills and are comfortable interacting directly with clients and vendors in a fast-paced environment, we need YOU to help us manage the day to day activities associated with one of our fastest growing accounts. As Account Executive, you’ll serve as the primary link between the agency and the client, as well as an active liaison between the account and creative teams. Timing is always of the essence around here, so dawdlers and dilly-dalliers need not apply. The ideal candidate will be an avid multi-tasker who is great at managing deadlines and working under pressure. We’re nimble by nature, and we’ve spoiled our clients by expediently producing great creative work time after time. What our team needs now is that amiable, detail-oriented account counterpart to wrangle the reports, shepherd the schedules and keep our clients grinning from ear to ear. Sound like anyone you know? Before banging that “apply now” button, please review the requirements below to see if you qualify. Nothing says, “I lack attention to detail” like applying for a job for which you are not qualified. QUALIFICATIONS & REQUIREMENTS

  • Bachelor’s Degree
  • 2-3 years of ad agency experience
  • Proficiency with Excel, Word and PowerPoint
  • Ability to multi-task and juggle numerous projects and clients at any given time
  • Extremely organized and detail oriented
  • Strong written and verbal communication skills
  • Excellent project management skills
  • Solid understanding of estimate and budget development
If you qualify for this opportunity and are looking to grow in a collaborative, high-performance environment with plenty of career potential, please send a short cover letter and resume to accountteam.hiring@thisisplanb.com. Local Chicago candidates only.

Art Direction/Interactive Intern

We’re always on the lookout for the Chicago area’s best and brightest next-generation marketing minds to lend energy and enthusiasm to our creative process. It just so happens that right now we’re currently accepting applications for paid creative advertising internships in art direction/interactive/web development. So if you’re looking for that big break into the biz, this could be the shot you’ve been waiting for. We're looking for Art Director candidates who are at near-wiz level with the Creative Suite and have production experience. Read: You won't be photocopying presentation decks and transferring toner (most days). You'll be working with real clients on real work. And the same goes for Web Developers. You might be young, inexperienced, and jumpy, but you'd better be a bad@ss with code and have an eye for design as well. There's a lot of work to be done, and many challenges ahead. We're looking for interns that can rise to the occasion, and then a some. People who are hellbent on proving themselves. Strategic, creative, dedicated people. If that sounds like you or someone you know then send an email to bourcreativeintern@gmail.com right now. Include your NAME and THE INTERNSHIP YOU'RE APPLYING FOR in the Subject Line. In the body of your email you should paste a copy of your cover letter and a link to your portfolio. Please attach your resumé and any non-internet dwelling portfolios.

QUALIFICATIONS

  • College Juniors, Seniors, or recent Grads in Advertising or related discipline
  • Familiarity with Adobe Creative Suite (art directors), Wordpress and other CMSs, HTML, and CSS (web devs)
  • Working knowledge of basic advertising principles
  • Solid written and verbal communication skills
  • Cooperative spirit and willingness to learn
  • Resourceful, motivated types who can get stuff done
  • Strong Internet research skills, including knowledge of social media channels and outlets
  • Loosely-bridled enthusiasm, even in the face of great obstacles
  • Local (Chicago) applicants strongly preferred

RESPONSIBILITIES

  • Assist Art Directors, Copywriters, Creative Directors, and Web Developers in meeting a diverse range of client needs
  • Help develop concepts, write code, and generally do great work for the agency and our clients
  • Actively participate in creative brainstorm meetings
  • Conduct research in support of the concept development process
  • Stay current on the latest and emerging digital/interactive trends, and the integration of technology in the development of new media marketing solutions
  • Support a wide variety of agency initiatives toward providing additional value
  • And whatever else we trust you to handle

Art Director – Digital/Interactive

Are you sick of the bureaucratic B.S. and petty politics that plague so many corporate-run agency environments? Tired of slick-talking know-it-all account heads watering down your ideas and pushing their personal preferences into your concepts? Is some pompous CD bogarting all your brilliant ideas? Have you been staring down that tiny clock in the corner of your screen, dying a slow death by disillusionment? It may be time for a plan B.

Get your mojo back at our rapidly expanding creative agency in River North where ideas still rule, and creative is king. Trade in that soulless churn and burn routine for a chance to really make your mark – and take your career to the next level in a fun, ego-free environment where it’s all about the work. If you feel your talent is going underutilized and/or under-appreciated, this could be your great escape.

We’re looking for an exceptionally talented digital thinker AND visual communicator—an Art Director with a beautiful mind who can take and own an assignment from start to finish, building thoughtful, strategy-driven creative work that turns heads out of the gate. A champion of organized aesthetics, and a sworn enemy to mediocrity.

We have a growing roster of blue chip clients who demand rock star work, so you'll have plenty of opportunities to flex that creative muscle here, and to work alongside talented colleagues in producing what will likely be some of your finest work. Get ready for healthy portions of both B2B and B2C as part of a steady diet of web, digital, mobile, print, direct, and yes, even broadcast.

If you share this commitment to producing top-shelf, award-winning creative work, this could be a match made in River North. Local candidates only, please.

REQUIREMENTS:

  • Minimum 3 years Art Direction & Graphic Design experience, preferably in an agency environment
  • Strong knowledge of Adobe Creative Suite software
  • Strong digital background required, with front-end web development skills a plus
  • Strong critical thinking skills and ability to visually organize complex concepts
  • A multi-talented generalist who can design with purpose
  • Video editing and/or motion graphics experience a plus
  • Local to Chicago

Want to take your career by the reins in a fun, fast-paced creative shop? Shoot a resume, brief cover note, and relevant samples to QualifiedTalent@gmail.com.

Junior Writer

We're at a loss for words…so we’re auditioning talented young writers for upcoming assignments and potential long-term employment.

Are you sick of toiling away in the belly of the beast, burning your creative candle at both ends and having little to show for it? Hopelessly stuck on a mind-numbingly humdrum account, cranking out endless versions of uninspired ad copy from dawn to dusk? Pigeon-holed as the “ fast food banner ad” expert?

Maybe it’s time you expanded your horizons. Come flex your creative muscle in an exceptionally collaborative agency environment where ideas rule, ambition is handsomely rewarded, and self-starters thrive. A place where the reins are yours for the taking, and every day is a new opportunity to make your mark. Where the daily project list is like a box of chocolates.

Craving variety? Writers here do it all…and lots of it. Traditional. Digital. Social. Integrated campaigns that combine all three. In addition to solid writing skills, we’re looking for ad-savvy generalists who can help us impress our clients with ideas and thoughtful recommendations on just about anything. In other words, you never just TAKE an assignment…you shake and bake it! You think critically about it, ask smart questions, Google around for inspiration, and then come up with clever, conceptual ways to make an impression. And you’re no shrinking violet, either. You love a good challenge, and aren’t afraid to ask tough questions.

Interested?

This is a freelance-first opportunity. Selected candidates will work on-site, and on short-term assignments (usually a week or two). Depending on performance, fit, and client workload, this could end up becoming a long-term engagement – including the potential for full-time. At the very least, it’s an opportunity to network with some fun people in a fast-moving environment.


Here’s more of what were looking for:
  • 2+ years of creative copywriting experience, preferably at an agency
  • Versatile writer comfortable working across media
  • Resourceful, independent thinker who can take an idea and run with it
  • Highly conceptual copywriter with the ability to bring smart, often unexpected ideas to the table
  • Strong communicator, written and verbal
  • Exceptionally motivated writer always looking for additional ways to add value
  • Team player with great attitude and willingness to tackle any assignment with enthusiasm
  • Local candidates only please (Chicago area)

  • If you have some serious (and not-so-serious) writing skills, and a STRONG PORTFOLIO (yes, we UPPER CASED that for a reason) to back it up, we invite you to apply here or send your resume, link/samples and short cover note to: bourjuniorwriter@gmail.com

    Senior Copywriter

    FREELANCE (WITH FULL-TIME POTENTIAL)                                               Yes, we need a polished, big thinking copywriter…and fast! Is frenetic your idea of fun? Do you thrive on project diversity? Are you money in the clutch? This freelance-first opportunity may be right up your alley. We’re in need of a proven idea machine – someone with the critical thinking skills to analyze an assignment, extrapolate meaningful insights about an audience or product, and generate strategically sound concepts and copy – as well as platform-level, campaignable themes that are broadly extendible to body copy. As a writer here, you’ll be challenged to maintain our agency’s high standards for smart, efficient copy that reads easy and works hard. You’ll work closely with creative and account teams, as well as with clients, in producing and presenting your ideas – offering rationale for the thinking behind them. What would you be working on? Pretty much everything! Direct mail. Print. Websites. Big ideas. Bigger ideas. Collateral. Broadcast. Presentation decks. You name it. There’s also plenty of room for growth here, so if you can do more than write…the sky’s the limit. Our client roster includes both B2C and B2B companies, spanning multiple and varied product and service industries from automotive to financial to CPG. So don’t worry about getting assigned to the Sugar-Free Canned Peas Group where you’ll be expected to crank out variations on a theme for years at a time. We’re all over the map and we like it that way. This opportunity is for multiple-disciplinary generalists. No prima donnas who can’t handle long-copy. If you can pump out top-shelf copy (and have samples to back it up), we’d love to meet you. But before you hit that “apply” button, please carefully review our requirements. -       Conceptual writer capable of “big idea” thinking -       Minimum 5 years ad agency experience -       Local to Chicago metro -       Multi-talented generalist comfortable writing to any medium -       Versatile writer who can work with a number of established brand voices -       Resourceful writer who understands the importance of staying current on the latest and emerging trends in social media marketing, guerrilla marketing, mobile marketing, etc. -       Independent thinker who can “own” an assignment and write with little direction If you’re looking for a truly rewarding freelance-first opportunity in a fun, fast moving agency environment with full-time potential, send cover e-mail, current resume, and relevant samples (URL or PDF) to: QualifiedTalent@gmail.com (Regretfully, we may not be able to respond to each and every applicant. We will be in contact with those applicants whose work and experience reflect the level of thinking we are looking for.)

    Web/Digital Production Intern

    Our growing, fast-paced River North ad agency is seeking a skilled digital denizen. A native speaker of HTML, CSS, and (insert interactive term here). A strategic thinker with a strong sense for design for web. But, most importantly, we need a translator—someone with their head on so tight that they can denote who needs code and who needs Photoshop.
    In addition to having a solid portfolio of digital work, you need to be highly motivated, organized, and willing to tackle demanding tasks and take responsibility for decision. Your initiative should astound and amaze, and your passion for the job should make people slightly uncomfortable. We've got a number of digital projects with a number of teams moving full speed ahead at any given time, so you need to be flexible enough to adapt your approach to different team members and a have a keen understanding of role definition, project objectives (including expectations and deadlines) and work flow processes. And you must have the ability to manage delivery and monitoring the progress of your projects against targets. And it should go without saying that you're able to manage your own time effectively and meet deadlines. We're busy doing work, not babysitting.
    YOU'LL BE ACCOUNTABLE FOR. . .
    • Working with the creative manager and account executive as a liaison with the stakeholders to ensure that updates and changes to the web and digital project(s) are made efficiently and effectively
    • Scheduling workflow and production tasks for optimum efficiency
    • Assisting/managing the development of web content and digital projects
    • Managing site changes, maintenance, and assisting with problems/resolutions
    • Reporting status for all open tasks and communicating key issues to management
    • Communicating workflow to other members of the company so expectations can be managed internally and externally
    • Gathering requirements and implementing changes based on specific needs
    PREREQUISITE KNOWLEDGE, SKILLS, AND EXPERIENCE
    • Understanding of online industry and best practices
    • Relevant education in Web Development and Design, and Digital Media 
    • Work experience including web development/design, content management, and digital production
    • Extensive knowledge and experience in web standards, SEO and Accessibility
    • Understanding of HTML/CSS 
    • Experience with Content Management Systems (Wordpress, Drupal, etc.)
    • Ability to multi-task and prioritize accordingly
    • Knowledge and experience of online advertising, e-mail marketing, and social media
    • Excellent communication and teamwork skills
    • Ability to collaborate with all members of Creative, Production, and Account management team
    • Pluses: Knowledge of Flash, HTML5/CSS3, JavaScript and PHP; experience with Photoshop and other web development tools; previous digital agency experience
    If you qualify for this opportunity and are looking to grow in a collaborative, high-performance environment with plenty of career potential, please send a short cover letter and resume to bOurCreativeIntern@ThisIsPlanB.com. Local Chicago candidates only.

    Looking for an internship?
    Intern with us

    Plan B maintains one of the most competitive agency internship programs around. We’re constantly on the lookout for the Chicago area’s best and brightest next-generation marketing minds to lend energy and enthusiasm to our creative, account, and development teams. This is not your typical internship, so be prepared. The pay is higher than most industry internships, but so are the expectations. Here’s a hint: You won’t be getting coffee for anyone, but you will be expected to work hard, think hard, and be a hardcore team player. So if you’re looking for that big break into the biz, this could be the shot you’ve been waiting for. Still interested? Read on for the details:

    1. Contact Info

    2. Experience

    3. Availability

    What team do you play for?*

    What dates are you available?*

    What days are you be able to work?