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There’s
Never Been
a Better Time
for a Plan B

We offer forward-thinking marketing managers hyper-efficient, full-service, on-demand, and
truly consultative marketing partnerships…
free of inefficient middle management and bureaucratic red tape.

4d updated about Who We Are

Because we’re not ideologically or institutionally tethered to a specific marketing tradition or technology, there are no conflicts of interest here. No hidden agendas. No ulterior motives. Just a laser-like focus on getting your brand wherever it needs to be.

Our innovative 4D approach to marketing management delivers granular level traditional, digital, and social media management of all marketing assets—in real-time. It’s a smarter, exceedingly versatile approach to trans-media marketing management that’s attracted vibrant, forward-thinking brands like Volvo, Jaguar, Virgin, Sprint, and Wilson Sports…and brand stewards who aren’t satisfied with flat sales or yesterday’s formulaic approach to mark-up-based marketing support.

Born between a
brand agency
and a
brave new world

Plan B was forged in 1998, out of a pragmatic frustration with the ‘big agency’ approach to advertising, with its straightjacket branding processes and debilitating dependence on
big-budget broadcast media.

We’d spent years toiling in the belly of the beast, and we knew the media landscape was changing, but we were trapped, unable to capitalize on the innovations happening all around us. That thirst for new thinking drove us to jump ship. And fortunately, it also helped us learn to swim.

Today we offer a unique, multidisciplinary skill-set and broad-spectrum portfolio that touches on all facets of marketing communications: branding, broadcast, print, design, direct, new, and emerging media—often within a single communications program. And we proudly boast, as we always have, that we earn our next project by exceeding expectations of our last one. That’s how it works in every other industry…isn’t that the way it should be in advertising?

Blowing Up
Marketing Silos
since 1998

Consider us a next-generation alignment of just-right resources with cross-specialty expertise, delivered with better-than-just-in-time efficiency.

And unlike too many other choices, at Plan B every project cycle is overseen by a dedicated SWAT team of project-relevant specialists with focused expertise in a range of advanced marketing disciplines:

  • Data-Driven Strategic Planning – Wes Crnkovich
  • CRM Program Management – Dan Ptak
  • Social Media Marketing (thru SociaLogic™)
  • UI and UX Design
  • Innovation-Focused Creative – Don Weaver
  • Scientific Knowledge and Information Architecture
  • Bottom-Line Project Cycle Management
  • Integrated Event Management
  • Rich Interactive Media Campaigns

We keep all of the dots connected, bringing the right teams together to pull off truly integrated, hyper-efficient, and uncommonly dynamic marketing programs, mixing and phasing multi-channel initiatives for maximum impact…and measurably better ROI.

Don’t take
our word for it

When you talk TO us, we listen—taking copious notes and mining for insights to help us construct a framework for inspired, intelligently designed marketing. And when you talk ABOUT us—we hit the record button and post it on our website.

John Rotche, TITLE Boxing Club

Iqbal Brainch, Advantage Futures

Maggie Fitzgerald, Milbank Manufacturing

Steve Cindrich, Humana One

Antoine Ballon, Wilson Tennis

Sara McVey, Mather LifeWays

Bill Bailey Carter, Orbitz

CALLING ALL
WANNA B’s

You’re passionate about the power of the marketplace to connect people and you’re fluent in the technologies that define and shape the modern marketing world. You’re a bit of an outsider. A visionary. An innovator. A ‘Plan B person.’ You seek the revelatory experience, the creative epiphany, the Big Idea. It’s what gets you up in the morning and what keeps you awake at night.

You revel in helping develop brand experiences that combine actionable strategic insight with functional excellence to deliver the kind of emotional impact that goes viral.

You don’t subscribe to the notion that people should have to put up with prima donnas just because they’re talented. You believe people can be exceptionally talented, inspiring thinkers and a blast to work with.

If you’re seeking an environment that values this brand of culture over pretension and politics—and there’s a position open that parallels your skill set—we’d like to hear from you.

Account Executive

Full-service creative advertising agency in River North is seeking a motivated, uber-organized, local Account Executive to join our growing team. Do you dream in spreadsheets? Can you juggle chainsaws and bowling balls at the same time?

Read more...

B2B Account Executive

Full-service creative advertising agency in River North seeks a digitally-minded Account Executive, specifically with B2B experience, to join our growing team. If you dream in spreadsheets and can juggle chainsaws and bowling balls at the same time, you’re in the right place.

Read more...

Copywriter Intern

We're at a loss for words…so we’re interviewing enthusiastic, talented young writers eager to put their talents to the test in a fast-paced agency environment. We value ad-savvy students of the trade—bright minds already familiar with basic advertising principles and a relatively good command of some standard lingo: Competitive benefit. Unique selling proposition. Call to action. Target market. Product positioning.

Read more...

Finance Manager, Accountant/Bookkeeper

We are a small (30-person) Chicago (River North) Advertising Agency, seeking an Accountant to help manage the financial record keeping and reporting for the corporation.

Read more...

SENIOR COPYWRITER – FREELANCE WITH PERMANENT POTENTIAL

Are you ready for an alternative to typical agency work? Do you thrive on project diversity? Can others gain inspiration from your work ethic? This freelance-first opportunity may be right up your alley.

Read more...

Account Executive

Full-service creative advertising agency in River North seeks a digitally-minded Account Executive, specifically with B2B experience, to join our growing team. If you dream in spreadsheets and can juggle chainsaws and bowling balls at the same time, you’re in the right place. Hyperbole aside, if you have 3+ years of agency experience, solid project management skills and are comfortable interacting directly with clients and vendors in a fast-paced environment, we need YOU to help us manage and lead the day-to-day activities associated with a few of our fast growing accounts. As an Account Executive, you’ll oversee the fulfillment of a variety of integrated marketing campaigns, working closely with the creative and interactive teams to ensure client objectives are met. The ideal candidate will be an avid multi-tasker who is great at managing deadlines and working under pressure. Key responsibilities will include proposal development, managing projects and budgets, client presentations, campaign reporting and billing. If you’re still nodding your head, please continue. Some of the activities relevant to this role include:

  • Serve as the day-to-day liaison between clients and the agency
  • Assist in preparing client proposals, estimates, and marketing/media plans
  • Develop creative briefs and manage the creative and interactive teams throughout the creative process
  • Provide best practices and strategic rationale to support agency and campaign recommendations
  • Monitor and manage project production schedules, deliverables and account budgets
  • Keep apprised of clients’ brands/products/services/marketing developments
Before applying, please review the requirements below to see if you qualify. Nothing says, “I lack attention to detail” like applying for a job for which you are not qualified.

DESIRED SKILLS & EXPERIENCE

  • 3+ years agency experience
  • Specific B2B marketing experience ideal
  • Industry-specific experience in light/heaving manufacturing or automotive a plus
  • Experience developing company and brand strategy and messaging
  • Integrated marketing experience with specific digital/email/CRM experience
  • Excellent project management skills
  • Strong written and verbal communication skills
  • Goal-driven and detail-oriented
  • Solid understanding of estimate and budget development
  • Some travel required
We are a fast-paced agency that prides itself on delivering world-class creative work. This is a great opportunity for someone to step in and own client relationships, manage them with professional savvy, and find opportunities to grow them. If you have a strong understanding of integrated marketing principles, are comfortable with new technologies, and can run a tight ship from a project management standpoint… shoot a brief cover letter and resume to AE [at] thisisplanb.com.

Due to the high number of responses, we are regretfully unable to provide a reply to all applicants. Please be assured that your application has been received and if your qualifications meet our immediate needs, someone will be in contact.

Local Chicago candidates only.

B2B Account Executive

Full-service creative advertising agency in River North seeks a digitally-minded Account Executive, specifically with B2B experience, to join our growing team. If you dream in spreadsheets and can juggle chainsaws and bowling balls at the same time, you’re in the right place. Hyperbole aside, if you have 4+ years of agency experience, solid project management skills and are comfortable interacting directly with clients and vendors in a fast-paced environment, we need YOU to help us manage and lead the day-to-day activities associated with a few of our fast growing accounts. As an Account Executive, you’ll oversee the fulfillment of a variety of integrated marketing campaigns, working closely with the creative and interactive teams to ensure client objectives are met. The ideal candidate will be an avid multi-tasker who is great at managing deadlines and working under pressure. Key responsibilities will include proposal development, managing projects and budgets, client presentations, campaign reporting and billing. If you’re still nodding your head, please continue. Some of the activities relevant to this role include:

  •  Serve as the day-to-day liaison between clients and the agency
  • Assist in preparing client proposals, estimates, and marketing/media plans 
  • Develop creative briefs and manage the creative and interactive teams throughout the creative process
  • Provide best practices and strategic rationale to support agency and campaign recommendations
  • Monitor and manage project production schedules, deliverables and account budgets
  • Keep apprised of clients’ brands/products/services/marketing developments.
    Before banging that “apply now” button, please review the requirements below to see if you qualify. Nothing says, “I lack attention to detail” like applying for a job for which you are not qualified.

QUALIFICATIONS

4+ years agency experience
- Specific B2B marketing experience ideal
- Industry-specific experience in light/heaving manufacturing or automotive a plus
- Experience developing company and brand strategy and messaging
- Integrated marketing experience with specific digital/email/CRM experience
- Excellent project management skills
- Strong written and verbal communication skills
- Goal-driven and detail-oriented
- Solid understanding of estimate and budget development
- Some travel required

We are a fast-paced agency that prides itself on delivering world-class creative work. This is a great opportunity for someone to step in and own client relationships, manage them with professional savvy, and find opportunities to grow them. If you have a strong understanding of integrated marketing principles, are comfortable with new technologies, and can run a tight ship from a project management standpoint…shoot a brief cover letter and resume to AE [at] thisisplanb.com.

If you qualify for this opportunity and are looking to grow in a collaborative, high-performance environment with plenty of career potential, please send a short cover letter and resume to accountteam.hiring@thisisplanb.com.

Due to the high number of responses, we are regretfully unable to provide a reply to all applicants. Please be assured that your application has been received and if your qualifications meet our immediate needs, someone will be in contact.

Local Chicago candidates only.

Copywriter Intern

We're at a loss for words…so we’re interviewing enthusiastic, talented young writers eager to put their talents to the test in a fast-paced agency environment. We value ad-savvy students of the trade—bright minds already familiar with basic advertising principles and a relatively good command of some standard lingo: Competitive benefit. Unique selling proposition. Call to action. Target market. Product positioning.

Interested?

If you’ve had a yen for the modern art of ad-making for some time, and fashion yourself a fairly dangerous thinker—then this is the internship for you. This is your chance to prove yourself. Your chance to get involved. Your chance to learn about what goes on in the trenches and behind the scenes at a REAL ad agency…even though that sometimes means proofreading an annual report, researching keywords to optimize web copy, or writing a blog post on the latest social media sites.

Here’s more of what were looking for:

  • College Juniors, Seniors, or recent graduates in advertising or related discipline
  • A portfolio of work that doesn’t just reflect creativity—but strategy
  • Solid written and verbal communication skills
  • A problem-solver capable of digesting creative briefs and making client needs a reality
  • Cooperative team spirit and willingness to learn
  • Resourceful, motivated types who can get stuff done
  • Strong Internet research skills and extensive social media knowledge (millennials—we’re looking at you)
  • Clever wit, short and long form writing prowess, and a detail-oriented eye for editing (that means a typo-free resume, cover letter, and portfolio, please)
If you have some serious (and not-so-serious) writing skills, and a STRONG PORTFOLIO (yes, we UPPERCASED that for a reason) to back it up, we invite you to apply here or send your resume, link/samples and short cover note to: bourcreativeintern@gmail.com with COPY INTERN in the subject line. Due to the high number of responses, we are regretfully unable to provide a reply to all applicants. Please be assured that your application has been received and if your qualifications meet our immediate needs, someone will be in contact.

Finance Manager, Accountant/Bookkeeper

From global, Fortune 1000's — to tech start-ups, our client roster runs the gamut in terms of size and financial management / accounting needs.

Our firm currently manages financial data utilizing the Workamajig project management software platform — to prepare asset, liability, and capital account entries by entering, compiling, and analyzing current accounts information. Applicants with experience on this platform (or similar) will be given priority.

This position includes management of all aspects of A/P by closely monitoring vendor accounts, processing inbound invoices, and making timely payments.

This position includes management of A/R by negotiating client terms, coordinating billing information, submitting timely invoices, and minimizing collection days.

Responsibilities may also include:

  • Processing accurate payroll through ADP, tracking payroll changes, and submitting payroll on time.
  • Improving accounting controls by preparing and recommending policies and procedures
  • Maintaining financial security by following internal controls and adhering to strict confidentiality
  • Maximizing return on cash by minimizing bank balances, recommending and managing savings investments, and wisely using bank line of credit
  • Helping the Management Team understand financial health by preparing clear, concise monthly summaries. Creating a more efficient work environment by working with in-house Account Executive staffers so they collect and provide proper financial data to understand and monitor project financials
  • Assuring a healthy and complete financial situation by working in tandem with our outside CPA firm to monitor, prepare and report on annual Tax and Corporate Financial Reporting requirements
  • Working hand-in-hand with our external CPA.
  • Helping to manage the company’s benefit plans systems and relationships by participating in the selection, monitoring and administration of our health and retirement benefit programs.
  • Aid the management of various office management responsibilities including compensation studies and lease negotiations.

Job Specifications:

  • Records all transactions and prepares all financial reports in a neat, timely manner.
  • Manages client billing, both media and production.
  • Manages monthly closings. Controls the flow of data into the general ledger.
  • Prepares monthly balance sheets and profit/loss statements.
  • Maintains all corporate accounting records.
  • Ensures that media payments to vendors are reviewed, verified, and approved.
  • Maintains adequate controls of receipts and disbursements.
  • Ensures that the agency's cash flow is adequate to meet its commitments.
  • Provides weekly financial reports and interpretations on operations to management. Provides a comparison of performance with operating plans and standards.
  • Projects revenue and expense forecasts upon which management decisions can be based on such as accuracy of year-end forecasts, appropriate budgets and budget directives, and manpower requirements.
  • Works hand-in-hand with our external CPA.
  • Explores and develops new areas for agency growth and profitability.
  • Negotiates, prepares, and reviews client-agency agreements in coordination with our Account Executive team.
  • Assures that company-appropriate accounting methods and procedures are established and maintained.
  • Manages the agency's travel and entertainment policy and procedural guidelines, execution, and updates.
  • Coordinates and administers all agency legal matters such as litigation, contracts, and agreements.
  • Administers all benefit and insurance-related areas, including: 401k, FSA, Profit-sharing, bonuses & distributions.
  • Directs various office management responsibilities including compensation studies and lease negotiations.

General Qualifiers:

  • Undergraduate degree in accounting or related field coupled with applicable experience.
  • 3-5 years general accounting experience.
  • Experience in JE processing, ledger reconciliations, and general accounting.
  • Strong technical accounting /problem solving skills.
  • Strong verbal, written and interpersonal communication skills.
  • Strong ability to manage multiple projects simultaneously, meet deadlines and adapt to changing priorities.
  • Proficient with Microsoft Office tools including Excel.
  • Experience with project management/accounting software Workamajig a big plus.
  • Experience working in a creative environment preferred.

If you qualify for this opportunity and are looking to grow in a collaborative, high-performance environment with plenty of career potential, please send a short cover letter and resume to accounting@thisisplanb.com. Please include some detail as to your current schedule and availability, as well as your compensation requirements.

Due to the high number of responses, we are regretfully unable to provide a reply to all applicants. Please be assured that your application has been received and if your qualifications meet our immediate needs, someone will be in contact.

Local Chicago candidates only.

SENIOR COPYWRITER – FREELANCE WITH PERMANENT POTENTIAL

We’re in need of a proven idea machine – someone with the critical thinking skills to analyze an assignment, extrapolate meaningful insights about an audience or product, and generate strategically sound concepts and copy – as well as platform-level, campaignable themes that are broadly extendible to body copy.

As a Senior Copywriter here, you’ll be challenged to maintain our high standards for smart, efficient copy that reads easy and works hard. You’ll work closely with creative and account teams, as well as with clients, in producing and presenting your ideas–offering sound rationale for the thinking behind them.

What would you be working on? How about everything! Big ideas. Websites. Direct mail. Print Ads. Collateral. Broadcast. Presentation decks. You name it. There’s also plenty of room for growth here, so if you can manage, inspire, present, and deliver the goods, good things could be in your future.

If you’ve got the skills to pump out top-shelf copy (and a book to back it up), we’d love to meet you. But before you hit that “apply” button, please carefully review our requirements.

Qualifications

  • Minimum 5 years ad agency experience
  • Local to Chicago metro
  • Multi-talented generalist capable of writing to any medium
  • Versatile writer who can work with a number of established brand voices
  • Resourceful writer who understands the importance of staying current on emerging trends in social media marketing, guerrilla marketing, mobile marketing, etc.
  • Independent thinker who can “own” an assignment and write with little direction
  • Conceptual copywriter with the ability to bring smart, often unexpected ideas to the table

If you’re looking for a truly rewarding opportunity in a fun, fast moving agency environment with growth potential, send cover e-mail, current resume, and relevant samples (URL or PDF) to Copy@thisisplanb.com

(Regrettably, we may not be able to respond to each and every applicant. We will be in contact with those applicants whose work and experience reflect the level of thinking we are looking for.)

Looking for an internship?
Intern with us

Plan B maintains one of the most competitive agency internship programs around. We’re constantly on the lookout for the Chicago area’s best and brightest next-generation marketing minds to lend energy and enthusiasm to our creative, account, and development teams. This is not your typical internship, so be prepared. The pay is higher than most industry internships, but so are the expectations. Here’s a hint: You won’t be getting coffee for anyone, but you will be expected to work hard, think hard, and be a hardcore team player. So if you’re looking for that big break into the biz, this could be the shot you’ve been waiting for. Still interested? Read on for the details:

1. Contact Info

2. Experience

3. Availability

What team do you play for?*

What dates are you available?*

What days are you be able to work?