Struggling to find an effective product marketing strategy? It pays to have a Plan B.

Okay. So you have a product. Congratulations. You've accomplished Step 1.

Step 3, as we all know, is profit. So what's Step 2?

Step 2 is the massive sucking hole in every company's business plan. Step 2 is the difference between banking profits and filing bankruptcy. Step 2 is what keeps you up at night, sweating through your jimmies.

Step 2 is what you're probably missing, or else you wouldn't be clicking around our website.

Step 2 is an effective product marketing strategy, which isn't nearly as easy as some agencies make it sound. But you've probably figured that out by now.

To be successful, a product marketing strategy has to encompass more than some Sunday circular ads, a wacky radio spot or two, and street-corner sampling teams. Breakout campaigns can (and should) incorporate anything from guerilla marketing to social media tactics to product placement in entertainment vehicles to celebrity endorsements. Not to mention fundamental, traditional advertising principles.

At Plan B, we've executed a more than a few campaigns exactly of that sort. In fact, we're tempted to say that they're our specialty-but words like "specialty" are just so limiting.

We're a whole lot more nimble than any specific "specialty" would imply.

I mean, if we were to go around spouting about how we're specialists in product marketing strategy, or specialists in social web marketing strategy, or specialists in cosmetic dentistry (Mom would have preferred that), it might seem like we don't know anything about-oh, say, B2B direct marketing

As it happens, we're also quite adept at B2B direct marketing, in addition to our legendary prowess in consumer product marketing strategy. And that's what sets Plan B apart from your run-of-the-mill ad agency: Balance.

Left-brain/right-brain balance. Technology/tradition balance. Balance between being big enough to do it right, and small enough to do it better.

Balance between building a brand and driving sales in the consumer market, and generating leads through innovative B2B direct marketing solutions that incorporate the best of interactive technology and proven DM fundamentals.

Imagine that: one agency you can depend on to handle almost any of your marketing needs, and provide solutions across all verticals and channels that address your unique challenges with equal parts savvy strategy and slap-you-in-the-face creative that grabs attention and just won't let go.

That's Plan B.