Marketing Agency, Chicago: Plan B

Meet a truly new breed of marketing agency, Chicago: Plan B.

It's not difficult to find an "ordinary" marketing agency. Marketing Companies, Chicago is full of them. More challenging is finding a truly innovative one, and still more difficult is finding one that actually delivers on its promises.

That's why, here at Plan B, we work a bit differently than your typical marketing agency. Chicago has provided a great Petri dish for our experiment in "full-service, on-demand" service delivery. Our centralized location, coupled with our San Francisco office, allow us to deliver rapid-response service to clients across the country. And being surrounded by some of the most creative marketing minds pushes us to innovate.

At Plan B, we don't work in a cube farm, and we're unconstrained by the artificial internal barriers and bureaucracy that handicap many Chicago marketing agencies. The open, free-flowing nature of our workspace translates to an open, free-flowing approach to collaboration - both between our account and creative teams, and between Plan B and our clients.

We apply this same "question everything" approach to everything we do. From the start, when Plan B's founders fled the restrictive organizational structure and political bickering of a "big" marketing agency (Chicago creatives will sympathize), our philosophy has always been: "There must be a better way."

That thinking has led us to invest in our people-instead of our interior decorator-and to reject traditional "retainer-based" compensation models in favor of a "pay for performance" approach that forces us to continually earn our clients' business.

The upshot: we deliver exactly the services our clients need-from a simple print ad to a complete end-to-end integrated marketing solution-with world-class creativity and total cost transparency, and without messy long-term contracts that often spoil relationships between the client and the marketing agency. It's a unique combination that sets us apart from other Chicago marketing agencies, and helps us compete on a national level against "big name" agencies with big, fancy offices housing big, fancy cube farms.

So if you're in need of a marketing partner that understands your needs, fits your budget, and won't try to hustle you with hype or upsell you into an uncomfortable retainer-based relationship, call Plan B, and discover what we mean by "the agency alternative."