Chicago Website Development

Welcome web searchers and Chicago website development enthusiasts!

If you are reading this, it's likely because you were linked here from a search site, where you entered a search term such as website design Chicago.

This did not happen by accident.

You found our site because we incorporated a number of best practices into the copy and design that made it shine like a beacon in the darkness of the interwebs, attracting clicks like moths to a Coleman lantern at a 4th of July barbecue in Door County.

It's just one of the nifty tricks we use to build sites for our clients that are not only aesthetically beautiful and functionally innovative, but also offer the highest possible visibility to random web surfers. The result: a highly elevated online brand presence for your business.

And here's another secret: when you're reading a website, and it appears that the copy repeats certain conspicuous phrases - like website design Chicago - more frequently than any educated, professional copywriter would ever consider, that text was likely written not for your edification, but to turn the head of an algorithm on a server somewhere in northern California.

From a creative perspective, such work is anathema. It flies in the face of everything your 12th grade English Comp teacher ever taught you about prose style. Strunk & White are both rolling in their graves, and if Capote said that "On The Road" wasn't writing so much as typing, then he'd probably shed his skin and pluck out his eyeballs after one read of most search-optimized copy decks. And to further torture those restless spirits, I'm going to insert the words Chicago website development into this paragraph, apropos of nothing.

The challenge, therefore, is finding a way to marry the clinical approach required to drive clicks with a somewhat more artful creative technique, so the resulting website content is appealing to both computers and to humans. Because, at least until SkyNet becomes self-aware, your customers are probably humans, and hopefully they're also literate enough to recognize the difference between good writing and glorified HTML.

And that's where Plan B can help. We know how to weave search-friendly terms like website design Chicago into interesting and compelling website copy, so when your website receives search traffic, the content doesn't create the impression that it was written by a Ukrainian high school student for his American Studies class.

It's all part of our complete website design and development services. Plan B believes in taking a balanced approach, that leverages all the advantages that today's technology has to offer, without losing sight of the value and aesthetic tradition that can elevate advertising to the realm of pop art.

So, whether you're searching for website design Chicago or Chicago website development, contact us today, and learn how we can build a site that resonates with your customers-and with those mysterious search engine algorithms that are secretly running the world.