Plan B™
The Agency Alternative
SIRVA
Redefining Integration www.sirva.com SIRVA is known as the global leader in corporate relocation and mobility services — but before they hired Plan B, they were hardly known at all. Their previous agencies had never taken the time to develop a distinctive brand identity for SIRVA, or applied any consistency to their marketing efforts. Their approach had largely been ad hoc, and it showed. From the start, we worked closely with the SIRVA marketing team to identify an ownable position within the market, and then to express that positioning through consistent messaging and design standards that repeatedly reinforced the key benefits that SIRVA delivers: simplicity, convenience, cost-savings, improved quality and exceptional service. From our umbrella tagline, Relocation Redefined, to a full suite of marketing vehicles including print ads, promotional materials, web development, and a host of other communications, Plan B has helped SIRVA emerge as a recognizable industry leader whose strengths and capabilities are readily apparent. Every project we create for SIRVA is built on the solid brand foundation we developed for them, allowing for consistent, coherent messaging for all products and services across all media. As a result, SIRVA became one of the strongest brands in corporate relocation — an identity befitting their industry-leading stature.