Plan B™
The Agency Alternative
The Grove
Snack Attack www.grovesnacks.com Finding a healthy, tasty snack is difficult enough at a grocery store. In an airport, it can be outright impossible. Enter The Grove, a retail chain specializing in natural snack foods like fruits and nuts, with locations in airports nationwide. Their challenge: breaking through the fog enveloping your average harried traveler, and overcoming their lowered expectations surrounding airport food. Plan B’s solution: the colorful design and eye-catching copy featured in this campaign.