Plan B™

The Agency Alternative

BP Amoco

Personal Lubricant www.bp.com/ BP Amoco Pipelines operates the infrastructure responsible for transporting hundreds of millions of barrels of oil, natural gas and other refined chemicals. Certainly, it�s not the sexiest business in the world, but still, they required a web presence with a human face to serve as an antidote to the negative public perception of oil companies. Plan B redesigned their website, incorporating portrait photography and clean �green� design to lend a personal touch.

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