Plan B™
The Agency Alternative
Radio Systems
Raise The Woof www.petsafe.net Training a puppy is challenging — but it’s even more challenging for dog training products to stand out in the crowded pet marketplace. So Radio Systems, makers of a range of wireless dog training products, needed a campaign that made customers’ ears prick up. We started with eye-catching package and POP design that clearly conveyed each products’ benefits. We then extended the campaign to print and direct marketing and TV spots, distinguishing Radio Systems as a pure-bred leader in the mutt-pack of pet product manufacturers. The client was so impressed, they rewarded us with a liver treat, a butcher’s bone, and a nice scratch behind the ear.