Plan B™
The Agency Alternative
First Alert
Cool Hand www.firstalert.com Think about fire extinguishers for a moment. They’re awkward. They’re kind of ugly. They’re a pain to keep recharged, and they’re pretty much the same today as they were 50 years ago. No wonder so many people don’t keep them around the house. Well, First Alert thinks about fire extinguishers all the time, and all that thinking led them to a brilliant idea — a smaller, easier, lower-maintenance fire extinguisher that stores conveniently out of the way, yet packs a big punch against most common small household fires. All they needed to launch their invention was a brilliant name and an equally brilliant package design. That’s when they called Plan B.